Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands. Purpose guru Thomas Kolster, Goodvertising, interviews Clarissa Pantoja, the Global Vice President for Marketing at Corona about the brand’s journey and how Corona has stayed on the purpose throne for more than a decade. AB InBev’s recently announced sponsorship of the Olympics with its no-alcohol brand Corona Cero will mark a new era for Corona reaching hearts and minds.
Thomas Kolster
Mr. Goodvertising, Author, Speaker, Sustainability Expert
Clarissa Pantoja
Global VP of Marketing
Corona
