Explore the latest tech innovations, including: 1) Meet Drug-GPT: a natural language interface revolutionising healthcare marketing by extracting insights from real-world conversational data from Patients and Healthcare Professionals, all through asking questions. Say goodbye to manual trawling on data analysis and hello to dedicating 100% more time to creating valuable content for your clients. 2) Ruud will discuss the prospect of using Generative AI to create video content at scale...

You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll: - Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment - Highlight the importance of using first-party data to avoid making incorrect assumptions - Share how you can get first-party data in a privacy-conscious world - Discuss broader industry implications...

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. Waiting for a universally accepted approach to cross-media measurement keeps marketers in the dark about their media investments and leaves significant optimisation value on the table. Learn how you can understand and maximise your media investments with cross-media measurement solutions...

Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years. The panel will explore how innovations in TV data and insights are turning what seemed like an impossible endeavour years ago into reality for advertisers, providing the transparency, truth, and rigour they seek to measure their TV and cross-channel investments.

Advertising has often been regarded as one of the most exciting industries to work in. But is this still the case? Or are future generations cautious at the thought of fuelling consumption at a time when we’re seeing potentially irreversible changes happening to our planet? The Institute of Practitioners in Advertising have commissioned a unique piece of research, that looks at how climate anxiety is impacting our industry’s talent pool. Join us to hear the results and the implications...

Join LinkedIn's Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting. Some of our top clients from these industries will provide insights into how they’re effectively engaging their respective buying committees. This session promises to be an inspiring one, from which attendees will walk away with new creative best practices from industry leaders that can be implemented to...

Find out what nearly one million consumers told us about their social media habits. Don't miss out on exploring these insights.

Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power? Chaired by Clare Hutchinson, VCCP London's CSO, this session will explore how brands can become more memorable, as a line-up of senior marketers from Allwyn, Cadbury, Müller and Primark.

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? How are they measuring their success? And how are they taking advantage of the evolving full funnel opportunity in this new marketing channel? Charles Hambro, who works with the likes of Walmart, L'Oréal, Gucci and Elton John, offers a crash course introduction to brands in gaming.

Are you a growing startup? Are you keen to scale your business with expert advice? Apply for our accelerator programme, where you can hear from mentors who will supercharge your development and have one-to-one sessions tackling specific growing pains. You'll hear insights on- - "Scale-Up Marketing" with Katie Briefel + Charlie Holman, Founders Makers - "Disruptive PR for Startups" with Becca Williams, Founder and CEO, Antidote Communications - "Content and AI" with Danielle Le...

Neuroscientist Dr Julia Jones (aka 'Dr Rock') and Jane Carter, President - Universal Production Music, will discuss the science behind this fascinating composition technique that directly targets the autonomic nervous system. Julia was introduced to this bioengineered music technique during a visit to a US Navy SEALs base in California in the early 1990s. In this interactive session using example MusicHacks tracks, you'll experience how to use it to deliver natural effects on mood and...

Fancy a large dollop of Atomic Soup? We thought so. Join this spicy yet nourishing, soul infused session with McCann London as they walk you through their agency's approach to proactive ideas and how this supported the creation of their recent Xbox campaigns “The Everyday Tactician” and “Field Trips”. A creative accelerator in a can. A list of five key takeaways. A chef’s kiss.