Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power? Chaired by Clare Hutchinson, VCCP London's CSO, this session will explore how brands can become more memorable, as a line-up of senior marketers from Allwyn, Cadbury, Müller and Primark.
Clare Hutchinson
Chief Strategy Officer
VCCP
Wendy Duggan
Director of Marketing
Primark
Talar El Asswad
Marketing Lead Treats & Desserts
Müller
Elise Burditt
Senior Director, Confectionary UK
Mondelēz International
Steve Parkinson
Brand and Marketing Director
Allwyn
