POV: You're a Marketer on TikTok — Is Creativity the New Performance Superpower?

The landscape for performance marketers is evolving — with the rise of short-form entertainment and consumers sharing products they love with the masses, we ask: is creativity the new performance superpower? In this session, we take a closer look at how changing consumer behaviours, alongside the popularity of authentic, creative entertainment, is signalling an exciting opportunity for advertisers looking to make meaningful connections with consumers and drive lower-funnel objectives and...

The Power of Leadership, Resilience and Believing

The ability to embrace change, be resilient and lean into opportunity are cornerstones in flourishing organisations, teams and individual charters. Join Yahoo Head of EMEA Josh Partridge and writer and Emmy-nominated actor James Lance in conversation exploring the courage to take risks and coaching teams for success.

From Mad Men to Math Men - How AI is Giving Marketing a Genius Makeover

Unlock peak performance and build community through AI. Join Derya Matras, VP for UK, Northern Europe, Middle East & Africa at Meta and Pete Markey, CMO of Boots UK - as they discuss why AI is having it's moment and what marketers can do now to unleash it's superpowers.

Creating High Impact Partnerships Between Brands and Talent

Much loved TV personalities Claudia Winkleman and Stacey Solomon and best-selling author and social media star Dr Julie, along with Leon Harlow — Commercial Director of leading global talent agency YMU — join the panel to share their own personal experiences and recommendations around building successful high-impact partnerships between brands, talent and creators.

Sustaining Yourself While Sustaining Others: How One of the UK’s Most Successful Leaders, Ash Amirahmadi OBE, Managing Director of Arla Foods UK, Manages Both

The CEO interview. With Ash Amirahmadi OBE, Managing Director of Arla Foods UK, and Helen Gorman, Managing Partner of Let’s Reset.

In Conversation with Simon Cowell

Simon joins us to discuss innovation in music, how the current music landscape is evolving and the ways he is working with future-facing platforms, broadcasters and brands to create new opportunities for emerging artists and performers to become successful. Including an example of his recent partnership with TikTok and Universal Music for his new format ‘Stemdrop,’ where he recruited legendary producer Max Martin to drop a track on TikTok for aspiring music artists to perform their own...

Pillars of Success in the CTV Marketplace

Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it's not obvious how one finds success or even what success looks like. Hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.

Streaming TV’s New Era

Streaming TV is changing the way audiences watch television content. Most streamers already watch content with ads, and as the number of ad-supported viewers continues to grow, their deep engagement and cross-device consumption habits will lead to better results for brands. Find out Magnite’s latest streaming research findings in this in-depth interview with SVP, Head of EMEA, Julie Selman.

Catching the Spark: Conversations with Journalists — Reporting on Innovation

The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade them your story is interesting enough to grab their attention? Back by popular demand, Propeller Group turns the tables and puts journalists under the spotlight with a panel of senior editors facing interrogation. This is a must-attend panel for PR and comms directors, agency leaders, tech entrepreneurs and...

CTV, Where are We on the Programmatic Journey?

Publica's VP CTV Strategy, Paul Gubbins, will be on stage at Advertising Week Europe, hosting a fireside conversation with Katie Coteman, GVP, Head of Advertising and Partnerships, UK & Ireland from Warner Bros Discovery, about the programmatic TV journey and the rise of ad-supported streaming services such as AVOD and FAST.

Why the Industry is Turning to TV Data for Better Outcomes

Join this panel of leaders from Samba TV, Yahoo, PHD and MiQ to explore how players across the ecosystem, from advertisers and agencies to platforms and publishers, are tapping into TV data in different ways to deliver higher impact and value for their CTV strategies and business outcomes.

Goodbye Cookies, Hello Circular Economy: The Value of Marketplaces for Brands

The deprecation of cookies has prompted brands to explore marketing solutions that offer first-party data at scale and facilitate customer dialogue. Meanwhile, concerns over sustainability and the cost of living has led to a boom in refurbished, preloved and vintage marketplaces. Upasana Gupta from eBay Ads gets the brand-side and analyst perspective of how two of marketing's biggest trends are converging, with insights and marketing strategies for brands and advertisers to help them...
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