Unlocking Loyalty in the LGBTQIA+ Consumer

Outvertising – the advertising and marketing industry’s LGBTQIA+ advocacy group – will later this year launch the Outvertising Consumer Report in partnership with YouGov, a first-of-its-kind deep dive into the attitudes and preferences of LGBTQIA+ consumers. In this session, Outvertising’s Intelligence Co-Director Kendra Rogers will preview some of the key findings from the report and share insight, intelligence and thought-starters for LGBTQIA+ inclusion — encouraging brands to put inclusion at the heart of their organisational strategies, pulling in examples of brands doing it well and seeing positive results and discussing the value of tapping into unique brand loyalties of those across the LGBTQIA+ community.