As We Face Some of the Greatest Challenges of a Generation, How Can Iconic Brands Make the Change That Matters?

As brand leaders, we have the responsibility to effect meaningful change and make a lasting purposeful impact to those which whom we engage with and inspire. One of the ways we can do this is through partnerships — by working together and collaborating, brands can have that impact, whether inspiring the next generation to healthier lives or bringing new audiences to women’s sports to using technology to help businesses thrive. Whether sponsorship or partnership — brands can work together...

Make Fracking Cool with Gen Z

Rob Mayhew takes a lighthearted look at the pitching process.

BBC Click LIVE: A.I. Special

BBC News' flagship tech show comes to you live on-stage at AW and, just like on TV, our hosts are Spencer Kelly and Lara Lewington. We’re all talking about AI, but what exactly is it? In this Click LIVE, we take apart the mystery of AI, leaving you a master of the art. We'll look at the creative side of AI — seeing how to make it work for you and discuss some of the ethics around the tech that is already part of our everyday lives. This isn't a panel discussion! Expect interactive...

Brand Trust: How to Understand and Affect It

A discussion to explore how and why ‘trust’ has become a key metric of success for brands, and to dissect the behaviours, actions and campaigns that can improve it in a world full of consumers that expect and demand more.

Outernet London: The Power of the Creative Platform

How an experiential innovation is shifting perceptions around anxiety this mental health week.

Career Tips From a CMO: Driving the Long Game

Kirsten Stagg, CMO of Skoda UK, has been with the VW Group for her entire 20-year-long career. This session will uncover how Kirsten has succeeded in the automotive industry by playing the long game — she’ll share details on her career path, learnings along the way and the leadership skills she’s gained from staying at one company. Kirsten will be interviewed by Chaka Sobhani, Chief Creative Officer of Fallon — Skoda’s creative agency for the past 25 years. Together, they’ll reveal the...

Worldbuilding with LUSH and Amplify

Audiences want to get closer to the things they love. Brands want to matter to their audiences. Join Amplify and LUSH as they share insight, case studies and guidance on how to build worlds around a brand’s audiences, putting storytelling at the heart. Today, consumers are searching for brands that not only share their beliefs and values but also positively impact the world around them. They want personalities and brands that think, talk and act like people, but they also want to interact...

How Advertisers Can Connect Consumer Data to Win Share

The challenging economic climate means brands may struggle more than ever to create relevant connections with customers that can positively impact their businesses. Understanding and anticipating customers’ future needs is essential to maintain engagement and retain brand loyalty. To do this, brands need to invest in connecting consumer data across their ecosystem. For this session, Digitas UK is bringing together marketers from Enterprise and Samsung to provide insight into how brands...

Do We Need Data to Make Smart Decisions?

We are at an inflection point where advertisers are going to find out if the ending of data collected by cookies matters or if focusing on creativity, premium content, context and the power of using prediction and generative AI supersedes what we have done before. Will the reinvention of digital advertising make for a better, more ethical and sustainable media landscape where the revenue is distributed more equitably to the content creators.

Cadbury: How Building a Purpose-Led Brand Can Be an Engine for Long-Term Success

Five years ago, Cadbury was relaunched as a purpose-led brand that celebrates and inspires generosity. The resulting campaign — “There’s a glass and a half in everyone” — has been hugely successful, winning the Grand Prix at last year’s IPA Effectiveness Awards. In this session, the team behind the campaign explain how the intrinsic truths of Cadbury inspired the strategy, how an aversion to advertising tropes underpins the creative and why the brand has ultimately done so well by...

Storytelling in Sport

With the Women’s World Cup this summer creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. Popular Sports broadcasters Gabby Logan and Ugo Monye and leading sports consultancy agency DSM join the panel to share their own experiences and recommendations around how brands and content owners can successfully cut through with...

How European Retail is Navigating a Chaotic World

Leading retailers and brands will discuss how they are adapting their marketing as consumers face belt-tightening, Gen Z comes of age, and amid the rise of retail media. We will also question whether betting on "blue-sky" channels like the metaverse, Gen Alpha or social commerce makes sense right now compared to "tried and true" channels like CTV, retail media or display.
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