Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Throughout this exploration, we will analyse how this audience's commitment translates into a significant positive impact for brands. We'll explore opportunities for brands and discover in-game advertising solutions that enable an effective connection with this highly engaged audience in this impactful medium.
With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans. Having the right soundtrack enhances the viewing experience and authentically makes content more memorable. Our panelists will discuss how best in class brands use sound as part of their branding, and share how brands can leverage sound in storytelling to build audience connections.
Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi and Grace Ladoja lead a discussion on Africa's burgeoning influence on the global stage. Explore how the continent's rich heritage is shaping trends and setting the rhythm for cultural innovation worldwide.
Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships.
Drawing from her own experiences, Munroe will discuss the transformative impact of genuine partnerships that prioritise values alignment and social responsibility.
In conversation with Justin Girdler, cofounder of leading talent agency Diving Bell (and Munroe's manager), the pair will discuss how brands can work with...
Want to know how journalists decide which stories or byline articles to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's regular panel at Advertising Week Europe titled 'Industry Journalists Tell All...' Hosted by our own Group Director of Content Branwell Johnson, this year's panel features Alys Denby, Opinion & Features Editor at City AM, Alex Farber, Media Correspondent at The Times of London and Omar Oakes, Editor-In-Chief...
Dive into a thought-provoking conversation with Madeline Argy challenging the status quo. Explore why authenticity and openness are the currency in marketing, especially when it comes to connecting with Gen Z audiences and how entertainment is becoming increasingly important to feel a sense of connectivity.
Join DriveTribes' Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
They’ll also explore the debate between Data and Creative — which holds the most significance in crafting compelling stories? They'll also discuss the transformation of stories from online to offline and the effective marketing strategies that embrace that.
Helen Weisinger sits down with TUI’s Global Marketing Director Toby Horry to discuss how adversity helped them develop an award-winning marketing team.
The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight. This has led to smart alignments and efficiencies in areas such as data and media. But to stay relevant, brands require more than efficient piping — they need the magic of culture-defining content and moments that transform customers into fans and brands into icons.
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one. At Uber, we go beyond helping people move, viewing our riders and eaters as dynamic explorers, driving our narratives from motion to emotion and action.
Join us to learn about how we're evolving what attention is and embracing new ways to engage with consumers as they go anywhere and get anything.
Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful Outdoor campaigns as they discuss:
1. Contextual Creativity: Amplify brand messaging with data in real-world moments.
2. Creativity & Innovation: Explore anamorphic designs, faux Outdoor/social amplification, and data-driven creative.
3. Programmatic Outdoor: enabling quick and reactive campaigns to deliver results.
Brand legacy but with short-term ROI! This is a tall ask for any CMO in today's turbulent world. Learn from the CMOs who've figured out how to win with foresight and tap into fast-paced culture AND future bets.
