With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans. Having the right soundtrack enhances the viewing experience and authentically makes content more memorable. Our panelists will discuss how best in class brands use sound as part of their branding, and share how brands can leverage sound in storytelling to build audience connections.
Sue Daun
Executive Creative Director
Interbrand
Marijn Roozemond
Sonic Branding Specialist
Consultant
Julian Persaud
Chief Commercial Officer
Epidemic Sound
Katie Ingram
Director of Europe
Advertising Week
