Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful Outdoor campaigns as they discuss:
1. Contextual Creativity: Amplify brand messaging with data in real-world moments.
2. Creativity & Innovation: Explore anamorphic designs, faux Outdoor/social amplification, and data-driven creative.
3. Programmatic Outdoor: enabling quick and reactive campaigns to deliver results.
Mia Mulch
Director, Programmatic and Data Strategy
Global
Kloe Wells
Commercial DAX Director - Outdoor
Global
Nicola Fox
Head of Programmatic
Talon
Sean Ramsay
General Manager of Business Development, UK
The Trade Desk
Robert Doel
Managing Partner
Wavemaker UK
Up Next:
28:49
Want to Connect with a Next Gen Audience? Get Into Gaming.
29:55
Why We Must Stop Advertising-Funded Trolling
28:15
The Marketing Society - CMO Conversation with Claire Cronin
Confirm Delete
You are about to delete the record, this procedure is irreversible.