Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception


Up Next:

28:49

Want to Connect with a Next Gen Audience? Get Into Gaming.


Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Throughout this exploration, we will analyse how this audience's commitment translates into a significant positive impact for brands. We'll explore opportunities for brands and discover in-game advertising solutions that enable an effective connection with this highly engaged audience in this impactful medium.
Jean-Baptiste Godinot Executive Vice President
Gameloft for brands