74% of brand owners, at a recent WFA event, agreed with the motion that marketing today is incompatible with a sustainable future. That’s why WFA and Kantar undertook the world’s largest study focused on sustainable marketing.
With insights from client-side marketers from 46 countries, the goal was to identify how brand owners, and the marketing industry, can put their superpowers to work to become part of a sustainable future.
Join us to understand more about global brand owners pain points and how sustainable transformation can be a boon for the marketing industry.
Michelle McEvoy
Initiative Lead - Planet Pledge
WFA
John Rudaizky
Global Brand & Experiences Leader, Brand, Marketing & Communications
EY
Jonathan Hall
Managing Partner
Kantar Sustainable Transformation Practice
