Why All Attention Isn't Equal: Driving Impact Across the Funnel on TikTok

WARC's newly released whitepaper (in conjunction with TikTok) on the value of short-form video supercharging the marketing funnel today is emblematic of the new ways in which audiences want to be spoken to in the attention economy today. All attention isn't equal, and longform doesn't necessarily mean longer retention or memory. In such a landscape, how can brands and marketers set themselves up for maximum impact across the full funnel? Join us as we explain how TikTok drives impact across the funnel.