Do people trust political news they see on TikTok more than what they see on BBC?How much political influence do celebrities, social media influencers, and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to the UK election, AdvertisingWeek and Cint partnered to conduct a research study on consumer sentiment surrounding political ads, trust in social media vs traditional media, fear of deepfakes and more.
Join us live to find out the hot off-the-press results!
Ariel Madway
Director, Events Marketing
Cint
