Using Predictive AI to Optimise Video Creative with Respect to Media Performance


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28:49

Want to Connect with a Next Gen Audience? Get Into Gaming.


In this interview, we’ll discuss how Publicis has developed a platform to optimise video creatives in real-time through AI and automation, helping clients address the challenges of audience-relevant content and ad fatigue in a digital-first video advertising landscape.
Tushar Joshi Head of Product, PX Perform, at Publicis Production
Publicis Production
Ruth Mortimer Global President
Advertising Week