How the World's Largest Mobile Game Harnessed GenAI in Creative Marketing


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Sian Finnis is the Director of the in-house agency at King, the creators of Candy Crush. In this fireside with Amy McCulloch - Group MD of the social and content agency eight&four – they discuss how they worked collaboratively to build a customised GenAI tool specifically for King's internal studio.
Amy McCulloch Group MD
eight&four
Sian Finnis Director of Marketing Studio
King