From ‘Just a Mobile Company’ to New EE: Marketing Led Rebuild of an Iconic Brand

In October 2023, the champion of the UK mobile industry, EE, revamped its business. This landmark shift toward a platform business saw the iconic mobile brand expand its offering from just selling traditional telecoms to a business redefining what it means to play a bigger role in the connected lives of UK consumers, from gaming and home security to supporting learning. Join EE's CMO Christian Thrane to explore how he reshaped and redefined EE for the future