While Generative AI made headlines in the past years on the creative side with AI-supported asset generation, according to the Marketing leaders, the true potential lies in optimizing processes, workflows and media spendings. We will discuss how the fragmented technology and media landscape holds challenges and opportunities for AI and how marketers can leverage the full potential of new technologies and an AI-powered advertising resource management.
Salvatore Internullo
Chief Growth Officer
MINT
Ruth Mortimer
Global President
Advertising Week
