As AI models like ChatGPT transform the creative industry into a more intimacy-driven space, brands can deliver personalised conversations at scale. The talk will explore integrating conversational AI into brands' digital ecosystems, emphasising the importance of a distinctive brand identity and the evolution of product offerings through chat interfaces for creative use cases.
Nick Pringle
Chief Creative Officer, EMEA
R/GA
Rebecca Bezzina
CEO, EMEA
R/GA
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