Creating a National Brand from Nothing with Mental Resilience

In 2005, Tom Mercer took a high risk by starting his own product from nothing. The risk was a new category of food, now known as MOMA Foods. Eighteen years later, Tom sold the national business to an investor and is now looking into other ventures. Tom encountered many challenges during his journey. He used mental tools to manage the highs and lows. Things don’t always go to plan — in 2010 he was diagnosed with MS (Multiple Sclerosis). Patrick Melville, a mental health and marketing expert with a terminal cancer diagnosis, will interview Tom.