Welcome to a pivotal moment in the creative industry. Despite 82% of brands still relying on traditional labor-based fees, the rise of generative AI (GenAI) is challenging agencies to rethink their value propositions.
With agencies eager to demonstrate their GenAI prowess, the big question arises: Will AI redefine the agency-brand value equation entirely?
Valeria Balaro
VP of Marketing
Star
Matt Scheckner
Founder and Chairman
Advertising Week
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