AI: all tooled up and somewhere to go

When it comes to AI and advertising the fears around "we're all doomed" are often countered with the idea that "it's just a tool". But tools aren't neutral or simple and we need to go beyond this rhetoric. In this session hosts of The Marketer's Guide to the AI Galaxy, Mara Dettmann and Joya Scarlata are joined by two students from London College of Communication who spent a term on a BBH/AWE project to actually use AI on a brief to discuss what worked, what didn't and what we can learn.