When it comes to AI and advertising the fears around "we're all doomed" are often countered with the idea that "it's just a tool". But tools aren't neutral or simple and we need to go beyond this rhetoric. In this session hosts of The Marketer's Guide to the AI Galaxy, Mara Dettmann and Joya Scarlata are joined by two students from London College of Communication who spent a term on a BBH/AWE project to actually use AI on a brief to discuss what worked, what didn't and what we can learn.
Joya Scarlata
Director of Digital Marketing & Speaker
Mara Dettmann
UK Strategy Director
Laundry Service
Jordan Willis
MA Advertising Student
London College of Communication
Rafaela Bresolin
MA Advertising Student
London College of Communication
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