Events: Europe 2015 | Calendar / Advertising Week

9:30 ^AM

Agency What Your CFO Needs You To Know

The YouTube Stage

Marketing Week presents a panel of top CFOs and CMOs, who will debate how marketing has a real impact at the board level. What does the CFO really think of their marketing colleagues? How can marketing be seen as a real business generation tool?

Ruth Mortimer Content Director, Centaur Marketing

Joe Clift CMO at the Global Investment Body, CFA Institute

Andrew Warner VP of Marketing, Monster

Jan Gooze-Zijl Chief financial and operations officer, UKTV

Ruth Mortimer

Joe Clift

10:00 ^AM

Agency Predictions for the Future of Media

#AWEurope Underground

The technological, political and financial sands are shifting. This session will give the opportunity for participants to get on top of the agenda of Advertising Week Europe 2015. Join our panel of industry leading commentators, analysts and futurologists as they share their predictions for the business models and consumption trends that will shape the future of the media industry.

Emma Tucker Deputy Editor, The Times

Rowland Manthorpe Senior Journalist, The Future Laboratory and Think Tank Review

Douglas McCabe Opinion leader, Enders Analysis

Paul Bay Founder, Citizenbay

James MacLeod Founder, Clippet

Emma Tucker

Rowland Manthorpe

10:00 ^AM

Agency London: The 24hr Connected City

Newsroom Studio

In September, London will confirm its position as one of the world’s leading global powerhouses by introducing a 24-hour Tube service. A discussion of what this means for London, how it will affect the city’s economy and the impact it will have on consumers and advertisers.

Tweet your questions using #lovingldn to join the discussion.

Gyles Brandreth Writer, broadcaster and former MP

David Adam Founder & Principal, Global Cities

Chris Gottlieb Chief Marketing and Communications Officer, London and Partners

Harriet McDonald Commercial Partnerships Lead, Transport for London

Malcolm Stoodley Commercial Director, Exterion Media

Gyles Brandreth

David Adam

10:30 ^AM

Agency Tech & Innovation Let's Get Ready To Rumble! £100k Giveaway!

The YouTube Stage

Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH.

Claire Beale Editor-in-chief, Campaign

Tom Bazeley CEO, M&C Saatchi

Richard Brim Executive Creative Director, adam&eveDDB

Jim Thornton Creative Director, VCCP

Claire Beale

Tom Bazeley

11:30 ^AM

Agency Business is Global: Maurice Lévy Live In London

St James's Church, Piccadilly

Publicis Groupe Chairman Maurice Lévy sits down with Bloomberg anchor and Editor-at-Large, Francine Lacqua, for a wide ranging discussion on today's disruptive digital environment and how Publicis is competing to win across the globe.

Francine Lacqua TV Anchor, Bloomberg Television

Maurice Lévy Chairman & Chief Executive Officer, Publicis Groupe

Francine Lacqua

Maurice Lévy

11:30 ^AM

Agency Dennis Publishing Introduces: The Heart of England Forest

The YouTube Stage

Dennis Publishing invites you to share the next chapter of it's exciting history- the Heart of England Forest, Felix Dennis’ legacy. The seminar will provide exclusive insight into the project to plant and preserve a 30,000 acre native broadleaf forest, making Felix’s dream a reality. The panel includes Dennis Publishing's MD of Advertising Julian Lloyd-Evans with CEO James Tye, Editor of The Drum Gordon Young, Broadcaster and Chairman of The Heart of England Forest Charity Jon Snow.

Julian Lloyd-Evans Managing Director of Advertising, Dennis Publishing

James Tye CEO, Dennis Publishing

Gordon Young Editor and Co-Founder, The Drum

Jon Snow Presenter, ITN/Channel 4 News

Julian Lloyd-Evans

James Tye

12:00 ^PM

Agency Start-ups, Turnarounds, Robots

ITV Stage at Princess Anne

Enjoy a very special presentation from Nigel Morris, CEO, Americas & EMEA, Dentsu Aegis Network.

Nigel welcomes, from Japan, Dentsu Robotics Business Operations designer Yori Nishijima and Mirata, a trained robot astronaut whose partner just returned from the International Space Station.

Learn about this project's vision and how it can help solve problems in our connected society and, further, in our industry, especially as it relates to start-ups and how established businesses can fight off challengers with embracing a turn-about agenda.

This is a truly unique, special and creative presentation that is sure to open up everyone's imagination and creativity.

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Mirata

Nigel Morris

Mirata

1:00 ^PM

Agency The Lighthouse Company In Interview with Yannick Bolloré

ITV Stage at Princess Anne

Within the confidential walls of The Lighthouse Company, our desire to create a trusting and intimate encounter during The Interview enables us to discover the complex and fascinating human conditions within.

Join founder Kathleen Saxton as she spends time with Yannick Bolloré, Chairman & CEO Havas Group. Together they’ll explore his professional journey, the evolution of Havas, and uncover the man that lies within.

Yannick Bollorè Global Chairman & CEO, Havas

Kathleen Saxton Founder & CEO, The Lighthouse Company

Yannick Bollorè

Kathleen Saxton

1:00 ^PM

Agency Data The Private Life of Mail

#AWEurope Underground

18 months of unprecedented research into mail in the home, heart and head assessed by an all-star cast. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true.

Les Binet Head of Effectiveness, adam&eveDDB

Peter Field Marketing Consultant

Jonathan Harman Managing Director, Royal Mail MarketReach

Les Binet

Peter Field

1:00 ^PM

Agency Dutch Digital Design: Local Attitude with Global Appeal

Newsroom Studio

The Dutch are famous for their innovations in product design. Lesser known is the Dutch tradition with digital creativity and design. Three leading digital agencies talk about their work, highlighting that Dutch Digital Design isn’t so much about a particular style as it is about a design mentality.

Jon Biggs Creative Director, MediaMonks

Bert Hagendoorn Consultant for agencies, Bert Hagendoorn

Keith Kornson Senior Designer, Art Director, DDB & Tribal Amsterdam

Daniel Sytsma Creative Director & Partner , Achtung!

Jon Biggs

Bert Hagendoorn

1:30 ^PM

Agency Sports & Entertainment Boot Room to Newsroom

The YouTube Stage

Swapping touchlines for bylines, the path from player or manager to sports writer is becoming increasingly popular amongst ex-professionals, as the appeal of analysis and punditry outweighs the intense scrutiny of managing and coaching.

With unique insights from the worlds of football and rugby, join Jamie Carragher, Martin Keown and Sir Clive Woodward, who will reveal how their sporting careers informed their editorial style and the responsibility they feel on critiquing on their former teammates.

Neil Ashton Football News Correspondent , The Daily Mail

Jamie Carragher , Mail Newspapers

Lee Clayton Head of Sport, Daily Mail & MailOnline

Martin Keown , Mail Newspapers

Sir Clive Woodward , Mail Newspapers

Neil Ashton

Jamie Carragher

2:00 ^PM

Agency The Future of Branding: A D&AD Training Taster with Michael Johnson, Creative Director and Founder of Johnson Banks

Newsroom Studio

A D&AD Training Taster with Michael Johnson, Creative Director and Founder of Johnson Banks. Michael will explore how branding continues to broaden its reach and scope, what’s coming next for the future of the discipline, which trends to ignore, and which to follow. All in less than an hour.

Michael Johnson Founder, Creative Director, Johnson Banks

Michael Johnson

2:30 ^PM

Agency Buyer or Consultant? What is the Role of the Media Agency Today?

The YouTube Stage

Media is more dynamic than ever - new consumer behaviours, technologies, and touchpoints are making sure of that. This complexity is challenging the modern media agency while simultaneously surfacing new opportunities for agencies to demonstrate their value to clients. In this session, Mark Howe, Google's renowned Managing Director for Agencies UK & Europe, hosts an open and honest debate with a distinguished panel of Agency leaders to
discuss the changing face of the media agency, including structure, people, client relationships, and the evolving use of data, digital, and content.

Mark Howe MD, Agency Sales, North & Central Europe, Google

Dan Clays Managing Director, OMD UK

Claudine Collins MD UK, Mediacom

Mark Creighton UK CEO, Mindshare

Pippa Glucklich co-CEO , Starcom MediaVest Group UK

Martin McNulty CEO, Forward3D

Ben Wood Global President, iProspect

Mark Howe

Dan Clays

3:30 ^PM

Agency Ideas Without Limits: The Future of Commerce is Brand Commerce

The YouTube Stage

Today, the ‘last mile’ is everywhere. From initial engagement to POS. Partnering with our clients in navigating the move from an e-commerce world to a brand commerce one is pivotal to success. A multi-channel consumer journey is crucial. Isobar’s Jean Lin and Nick Bailey will share their advice, thought provoking international cases and some hard facts on how to be successful in the ’new normal' world of brand commerce, with content designed to leave the audience both inspired and informed.

Nick Bailey ECD/CEO, Isobar

Jean Lin Global CEO, Isobar

Nick Bailey

Jean Lin

4:00 ^PM

Agency Does Politics Need the X Factor?

ITV Stage at Princess Anne

More votes were cast in the X Factor Final than the most popular party received in the 2005 General Election. In 2010 only 44% of 18 –24 year olds voted in the General Election, compared to 76% of over 65s.

Why IS politics so boring to so many young people when it’s so important? And how could we make it interesting?

Lucie Cave Editor-in-Chief, Heat

Lucy Banks Lucy Banks, Executive Creative Director, Bauer Media & ADVENTURE

Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.

Andrew Bailey National Radio News Editor and Presenter

Lena De Casparis Acting Deputy Editor, The Debrief

Lucie Cave

Lucy Banks

4:00 ^PM

Agency The Future of Talent: See the Industry Through the Eyes of Creative Pioneers

Newsroom Studio

Since 2012, the IPA & Metro’s Creative Pioneers scheme has been fueling the next generation of advertising, creative and digital media talent, placing over 250 school leavers in apprenticeships across the UK. What do these youngsters really think of the industry now that they’re a part of it? How do they see their careers developing & what would they do differently? Facilitated by Tim Campbell MBE, masterminded & run by our young Creative Pioneers, this session uncovers what youth can offer over experience.

Tim Campbell MBE Head of Client Services for Emerging Talent, Alexander Mann Solutions

Ellie Bissett Account Executive, Proximity London

Ngoni Gudo Project Manager, Wunderman

Janet Hull OBE Executive Director Creative Pioneers Challenge, IPA

Christiana Kalu Strategist, FCB Inferno

Tim Campbell MBE

Ellie Bissett

4:00 ^PM

Agency Is it Time to Bring Back the Full Service Agency?

#AWEurope Underground

With the democratisation of creativity and the growing complexity of media, the case for re-integrating the disciplines into a new style full service agency has never been greater. But is it possible to engage as equals this time round? And if not, will creativity or media be in the driving seat? Adland experts thrash out the arguments for and against.

Claire Beale Editor-in-chief, Campaign

Karen Blackett OBE CEO, MediaCom

Pete Markey CMO, Post Office

Peter Souter Chairman and Chief Creative Officer of TBWALondon and writer of TV series 'Married Single Other', TBWALondon

Paul Mead Founder & Managing Director, VCCP Media

Karen Blackett OBE

9:30 ^AM

Agency The Future for Marketing & Agencies

The YouTube Stage

What will best-in-class consumer engagement look like in 2025? Be the first to hear the headlines from a significant new study commissioned exclusively for AWE. Discover the 4 key scenarios that brands will need to respond to over the next decade. Hear panellists debate the implications of these emerging scenarios & speculate on how they will maintain dialogues with customers in this dynamic landscape. Which combination of communication partners, capability & talent will be required for the ultimate consumer engagement team?

Melanie Howard Chairman, Future Foundation

Meabh Quorin Managing Director, Future Foundation

Jon Goldstone VP Brand Building Foods & Refreshment, Unilever

Leo Rayman Chief Strategy Officer, Grey London

Philippa Snare Chief Marketing Officer, Microsoft

David Black Director of Branding, Google UK

Melanie Howard

Meabh Quorin

10:30 ^AM

Agency Avengers Assemble!

The YouTube Stage

Diversity isn't a dull box-ticking exercise. It’s a powerful formula for success (in crime-fighting, or media). Creating a team of diverse people with complementary talents is one of the secrets of business success. In this 50-minute interactive panel discussion, MediaCom's management team and special guests explain why and how.

Karen Blackett OBE CEO, MediaCom

Andy Hart Vice President, Microsoft Advertising & Online Europe

Heather Rabbatts Non-executive director of the Football Association

Sue Unerman Chief Strategy Officer, MediaCom

Belinda Parmar OBE CEO of Lady Geek and Founder of Little Miss Geek, Lady Geek

Andy Hart

11:30 ^AM

Agency Breaking The Taboo

The YouTube Stage

A ground-breaking documentary from Sundog Pictures and Spray Filmes about the failed War on Drugs. Narrated by Oscar winning actor Morgan Freeman, Breaking the Taboo, takes a critical look at how after 50 years of prohibition, illicit drugs are now the third most valuable industry in the world after food and oil.

Sam Branson Co-Founder, Sundog Pictures

Johnny Webb Co-Founder & Managing Director, Sundog Pictures

Sam Branson

Johnny Webb

12:00 ^PM

Agency The New Age of News

#AWEurope Underground

The news landscape has changed immeasurably in recent years, as new digital challengers emerge into what had previously been territory owned by large, traditional news organisations. Hand-in-hand with this has come a new type of news consumer: technology literate, open-minded, vocal and not afraid to challenge, comment or debate. Many of them are what the Huffington Post defines as “Thrivers” - ambitious, intelligent, curious, tech-savvy and crucially, self-aware.

Stephen Hull Editor-in Chief, The Huffington Post UK

Malcolm Coles Director of Digital Media, Telegraph

John Crowley Digital Editor, Wall Street Journal Europe

Steve Payne Head of Planning, Insight & Research, AOL UK

Joseph Stashko Digital News Development Editor, @TheTimes and @TheSundayTimes

Stephen Hull

Malcolm Coles

12:30 ^PM

Agency Entrepreneurs Unleashed: Breaking Out Without Selling Out

The YouTube Stage

Great entrepreneurs have one thing in common - they dare to dream. What happens when their dreams really take flight? As agencies expand across borders and into new specialisms to meet the growing needs of clients, what decisions have to be made along the way to stay true to the entrepreneurial vision that made them who they are?

Jason Goodman Founder and CEO, Albion

Matt Jarvis Partner & Chief Strategy Officer, 72andSunny

Jonah Disend Founder and CEO, Redscout

Richard Pinder CEO UK and International, Crispin Porter + Bogusky

Jason Goodman

Matt Jarvis

1:30 ^PM

Agency What's Wrong With a Little Infidelity?

The YouTube Stage

Do “brand love” or “loyalty” really mean anything anymore? Do people really want a deep and meaningful relationship with your brand, or are they just after a quick fling? In this interactive session, HeyHuman will share their behavioural research that has uncovered that 75% of people define easyJet as a “friend with benefits”; 60% have a “secret fling” with McDonald’s and 70% still have a “special relationship” with the NHS.

Rupert Howell Non-Exec Chairman, HeyHuman

Neil Davidson Executive Planning Director, HeyHuman

Martin George Chief Marketing and Commercial Officer , Post Office Ltd

Dominic Grounsell Global Digital Marketing Director, Travelex

Jo Livingston Director, freuds

Carrie Longton Co-Founder, Mumsnet

Rupert Howell

Neil Davidson

4:00 ^PM

Agency Attack of the Killer Indies

#AWEurope Underground

The new wave of independent creative agencies, making a splash in Europe.

Former D&AD president Laura Jordan Bambach brings together five killer independents who are creating transformative work through nimble and innovative approaches. Agencies making disproportionate impact in their fields.

Collaborative by nature and unique in identity, this session promises to be lively and immersive, exposing you to an attitude that unlocks legacies and wins awards. You’ll want to grab it and take it back to work with you.

Laura Jordan Bambach Creative Partner , Mr. President

Alex Bennett-Grant Managing Director, Co-Founder, We Are Pi

Johan Holmgren Head of Research and Development , ACNE

Al MacCuish Co-Founder and Chief Creative Officer, Sunshine

Daniël Sytsma Partner & Creative Director, Achtung!

Ori Mace Managing Director, ACNE Digital

Alex Lavery Creative Partner, Pitch & Sync

Mark Grist Spoken Word Artist

Kit Hawkins CEO & Co-Founder, Sunshine

Patrick Garvey Chief Marketing Officer and Partner , We Are Pi

Jessica Perri Strategy Director, We Are Pi

Tom Bird Creative, Mr. President

Laura Jordan Bambach

Alex Bennett-Grant

4:30 ^PM

Agency Adland 2020: Shaping the Future

The YouTube Stage

As the nation prepares for a General Election that will set the country on course for the next five years, Campaign puts advertising leaders on the Advertising Week Europe hustings. Come and debate our future with speakers who will set out their manifestos for a successful next term in the industry's development.

Claire Beale Editor-in-chief, Campaign

Tracy de Groose CEO UK , Dentsu Aegis Network

Nils Leonard Chairman, Grey London

Robert Senior CEO, Saatchi and Saatchi / Fallon

Tracy de Groose

5:00 ^PM

Agency Data Tech & Innovation Huddle Hack: Good Things Happen in the Space Where Data, Content and Technology Collide

Newsroom Studio

Mindshare and Maido unite strategists and creative technologists from across the industry for a week-long hack. Participants will collaborate to produce creative tech solutions tackling an issue close to our hearts: homelessness in London. Advertising Week Europe Delegates will then vote for the one we’ll make happen in a big presentation on Thursday. Today, join the team to choose which ideas we’ll put into prototyping tomorrow. Beer, wine and nibbles provided!

9:00 ^AM

Agency The Future of Competitive Advantage: Is Big Tech More Important than Big Ideas?

#AWEurope Underground

Consultancies and agencies are increasingly working with brands in the same space. This is in part down to the changing role of the CMO and their fundamental role as a strategic driver of growth and enterprise value. Big brand ideas can transform business, but so can big technology. Join industry leaders debating who is best placed to be the CMO's best friend as 'transformation' picks up speed in our digital age.

Paul Bainsfair Director General, IPA

Dominic Collins Chief Marketing Officer, Legal & General

Carlo Gagliardi Partner, PWC

David Golding Founder and Chief Strategic Officer, adam&eveDDB

Chris Wood Managing Director, VML

Paul Bainsfair

Dominic Collins

9:30 ^AM

Agency #ThisGirlCan: Being Truly Social

The YouTube Stage

Sport England briefed FCB Inferno to “Create a campaign that women themselves will own”. This led to one of the most shared campaigns of 2015, This Girl Can. To achieve this meant thinking differently; planning for the moment that you let go. A talk about the development of the campaign and social media phenomenon that any brand would die for.

Vicki Holgate Head of Strategy, FCB Inferno

Sharon Jiggins Managing Director, FCB Inferno

Tanya Joseph Director, Sport England

Vicki Holgate

Sharon Jiggins

11:00 ^AM

Agency The Creative Carousel

ITV Stage at Princess Anne

Lindsey Clay, CEO of Thinkbox, grills an all-star cast of creative directors on life, the creative universe and everything from the secret of successful creativity and what makes a great idea, to their personal inspirations and their best (and worst!) work; from the campaigns they most admire, to their hopes for the future of the business. All will be revealed on the Creative Carousel...

Lindsey Clay CEO, Thinkbox

Danny Brooke-Taylor Founder Partner, Lucky Generals

Craig Inglis Marketing Director, John Lewis

Caroline Pay Deputy Executive Creative Director, BBH

Kate Stanners Creative Partner, Saatchi & Saatchi

Lindsey Clay

Danny Brooke-Taylor

11:30 ^AM

Agency Politics Tech & Innovation Politics and Technology: Are Political Parties Stuck in an Analogue Age?

The YouTube Stage

Despite a looming General Election, the 2015 political landscape still looks decidedly analogue. Are politicians out of touch? Or are online petitions, social media gaffes and the so-called snoopers’ charter forcing tech into our halls of power? Mindshare CEO Mark Creighton will talk to three experts who’ll shed light on the role of tech in politics.

Mark Creighton UK CEO, Mindshare

Tony Curzon-Price (former) Editor, OpenDemocracy

Rohan Silva Founder, Second Home

Camilla Wright Founder, Popbitch

Mark Creighton

Tony Curzon-Price

12:00 ^PM

Agency It's The Way you Tell 'Em: Rory Sutherland Interviews Jimmy Carr

ITV Stage at Princess Anne

“Explaining a joke is like dissecting a frog. You understand it better but the frog dies in the process.” E.B. White

Like advertising, comedy is what Daniel Kahneman would call a "System One business". At some level, it defies rational explanation. In a free-ranging and unscripted discussion, Adland’s Rory Sutherland (Vice-Chairman, Ogilvy & Mather Group UK) questions Jimmy Carr on the Darwinian origins of humour, the role of bravado and the peculiar economics of comedy.

Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK

Jimmy Carr Comedian

Annette King Chief Executive Officer, Ogilvy & Mather Group UK

Rory Sutherland

Jimmy Carr

12:30 ^PM

Agency No More Ownership: Creativity in a Collaborative World

The YouTube Stage

Communications are fragmenting with a greater number of channels and formats than ever before. With the lines blurring between traditional agency disciplines, who owns the right to be creative? MEC explores how to bring about creativity through collaboration in a world where the ‘Big Idea’ is no longer the preserve of a single ‘Lead’ agency.

Verra Budimlija Chief Strategy Officer, MEC

Jamie Toward Head of Content, MEC

Verra Budimlija

Jamie Toward

1:30 ^PM

Agency Brands Breaking Bad

The YouTube Stage

This isn't just a story of one man’s transformation; this is a story of the transformation of an industry. Brands, clients and agencies are invited to see how they could use a little of Walter White’s makeup to break and rewrite the rules to break ‘bad’.

Ash Bendelow Managing Director, Brave

Ash Bendelow

2:00 ^PM

Agency Crossing the Atlantic

#AWEurope Underground

Globalization has opened the channels and more than ever, agencies are expanding across the Atlantic. Get firsthand insights from industry leaders who have crossed the ocean in both directions and created success stories in new homelands.

Ron Urbach Chairman, Davis & Gilbert LLP

Steve Williams CEO, Maxus

Charles Fallon Global Senior Partner, SI Partners

Marc Mendoza Non-Executive Chairman, VCCP

Robin Gadsby CEO, Forever Beta

Ron Urbach

Steve Williams

2:30 ^PM

Agency Professor Brian Cox: Exploring Outdoor Space

The YouTube Stage

Professor Brian Cox, Britain's favourite rock star scientist, explores the likelihood of alien life forms existing and arriving on Earth and ponders what their media choices would be when they get here.

Simon Kelner Former Editor, The Independent

Professor Brian Cox Professor of Particle Physics, University of Manchester

Simon Kelner

Professor Brian Cox

4:00 ^PM

Agency Marketing Magazine Innovation: Start-Up State of Mind

#AWEurope Underground

To disrupt, or be disrupted, that is the question. The D-word is on everyone’s agenda in 2015. Come and debate how companies need to embrace an agile, start-up state of mind, with marketing leaders, including founder of The Social Brand and ex-Red Bull marketing director Huib van Bockel, Unilever global marketing strategy director Jeremy Basset, who heads up the Unilever Foundry, former Grazia editor-in-chief and founder of Blow Fiona McIntosh, as well as Poke co-founder Nik Roope and futurist Tracey Follows.

Jeremy Basset Global Marketing Strategy Director, Unilever

Rachel Barnes Editor, Marketing

Tracey Follows Futurist

Fiona McIntosh Founder, Blow

Nik Roope Co-founder, Poke

Jeremy Basset

Rachel Barnes

4:30 ^PM

Agency Disrupting Politics: Campaigning in the Age of New Media

The YouTube Stage

With just 44% of young people voting in 2010 and the next U.K. General Election a matter of weeks away, TBWA's Chief Strategy Officer, Amelia Torode, will explore how politics can better utilise new media to engage and inspire young people. Joined by panelists drawn from the world of politics, media and creative industries, Amelia will challenge the status quo and lay down the gauntlet to today's politicians: modernise, or risk leaving a generation behind.

Amelia Torode Chief Strategy Officer, TBWA London

Michael Sani CEO & Co-Founder, Bite The Ballot

Georgia Gould Councillor for Kentish Town & Author of 'Wasted: How Misunderstanding Young Britain Threatens Our Future'

Alan Strange Senior Producer at Sky News & Creator of Stand Up & Be Counted, Sky News

Ivan Lewis MP

Amelia Torode

Michael Sani

5:00 ^PM

Agency Redefining Bravery

ITV Stage at Princess Anne

At last year's Defining Bravery event International ANDY Award Chair David Droga said, "Bravery is putting your beliefs before your self-preservation". In this session we're going to put that to the test.

Join 2015 ANDY Chair Colleen DeCourcy for this brave conversation.

Laura Jordan Bambach Creative Partner , Mr. President

Colleen DeCourcy Partner/Global Executive Creative Director, Wieden + Kennedy

Robert Doubal Co-President & Chief Creative Officer, McCann London

Ben Mooge Creative Partner, Havas Work Club

Andy Sandoz Creative Partner, Havas Work Club

Ben Tollett Joint Executive Creative Director, adam&eveDDB

Colleen DeCourcy

5:30 ^PM

Agency Creative Challengers: A Showcase of the Great and the Brave

The YouTube Stage

Challenge your leadership, talent and clients to think and behave differently. An expert panel of agency leaders and creatives share their game-changing work and the approach that helped them create it.

Mark Boyd Co-Founder, Gravity Road

Charles Fallon Global Senior Partner, SI Partners

Matt Keon Co-Founder, Creative Partner, 18 Feet and Rising

Neil McFarland Director of Games, ustwo

Dan Shute Co-Founder, Managing Partner, Creature of London

Mark Boyd

Charles Fallon

6:00 ^PM

Agency Metro's Agency Music Quiz Night

Soho Theatre

Back by popular demand! Metro teams up with Sounds Familiar - London's best and most raucous music quiz - to pitch media agencies against each other in a specially themed, Advertising Week Europe music quiz night.

9:30 ^AM

Agency The Future of Brands: What is a 21st Century Brand?

The YouTube Stage

In celebrating 10 years of the IPA Excellence Diploma, the MBA of brands, the IPA and Kogan Page are publishing: 'What Is A 21st Century Brand'. Edited by Diploma Chief Examiner Nick Kendall it revisits 20 of the Diploma’s most thought provoking essays with contributors reflecting on their beliefs then and now. Nick will share his belief that market forces are undermining the need to plan for the long term. Come join him and guests to debate the issues and challenges for brands in the 21st century.

Nick Kendall Editor, What is a 21st century brand?

Matt Sadler Planning Director, Karmarama

Richard Fearn Director, Friday Club London

Rafe Offer Co-Founder and CEO, Sofar Sounds

Neil Godber Head of Planning, JWT

Jo Hagger Senior Industry Head, Agency, Google

Nick Kendall

Matt Sadler

10:30 ^AM

Agency Brits Abroad: The Art of Cultural Exchange

The YouTube Stage

What we can all learn about exporting cultural capital from brands like MINI.

Ben Essen Head of Planning, Iris Worldwide

Michelle Roberts General Manager, Brand Communications, MINI UK

Chris Arning Founder Director, Creative Semiotics

Ben Essen

Michelle Roberts

11:00 ^AM

Agency What Are the Digital Marketing Megatrends?

#AWEurope Underground

Ashley Friedlein, Founder of Econsultancy and President of Centaur Marketing, gives his perspective followed by responses from a brand and agency viewpoint. A short debate then ensues and you can challenge the speakers.

Ashley Friedlein Founder, Econsultancy

Ottokar Rosenberger CMO, Web Reservations International

Martin Bailie Global Commercial Strategy and Network Development, Isobar

Ashley Friedlein

Ottokar Rosenberger

11:30 ^AM

Agency Ads Are Good. Inventions Are Better.

The ADARA Stage in the Newsroom

A provocative discussion on brand development, talent, money, award shows and the new realities in the creative business. This business used to be simple – make great commercials and get rich. But today, more and more creative agencies are deploying their talent to invent apps, products and brands -- sometimes for their clients, sometimes for themselves. Is this a passing phase or the future of the industry? And what does it mean for award shows, creative rankings and the other traditional benchmarks we’ve always used to judge agencies?

Helen Calcraft Founder, Lucky Generals

Steve Henry Founder, HHCI & Decoded

Nils Leonard Chairman, Grey London

Chuck Porter Chairman, CP+B

Dick Powell Chairman, D&AD and Founding Partner, seymourpowell, D&AD, seymourpowell

Helen Calcraft

Steve Henry

11:30 ^AM

Agency Music Culture: How Changes in the Music Industry are Transforming Popular Culture

The YouTube Stage

Music has always been a driver of popular culture. As the industry changes beyond recognition, what impact is it having on our relationship with the music we love? Our panel explores the changing role music is playing in our lives and the opportunities and implications for brands.

Chris Baughen Managing Editor, Xfm

Dan Clays Managing Director, OMD UK

Kanya King MBE Founder, MOBO Awards

Alice Levine DJ, Radio 1

Candice Morrissey Music Strategic Partnerships EMEA , Google

Chris Baughen

12:00 ^PM

Agency MasterChef Lunch

Newsroom Café

MasterChef winner and Roux Head chef, Steve Groves wipes up a sensory feast topped off with a generous helping from The Times Food and Drink Editor, Tony Turnbull and a special guest.

Steve Groves Head Chef and MasterChef Winner, Roux

Tony Turnbull Food & Drink Editor, The Times

John Torode Broadcaster

Steve Groves

Tony Turnbull

12:00 ^PM

Agency 2015 is Not Year Zero

Newsroom Studio

2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab hold of the newest technology platform or social media fad (or 3D printing…) but refuse to accept that consumer behaviour is not changing at the same rate that we are bringing new innovations to the marketing world. Why do we work so hard to forget the marketing lessons of the past, when they are the keys to what will work in an integrated future?

12:30 ^PM

Agency The Book, The Film and the T-Shirt

The YouTube Stage

How to create ideas people really care about.

Jon Wilkins Executive Chairman, Karmarama

Richard Benson Author and Former Editor of The Face

Elaine Constantine Film Director & Photographer

Katharine Hamnett Fashion Designer

Jon Wilkins

Richard Benson

1:30 ^PM

Agency Why Creativity Needs Diversity

The YouTube Stage

We believe a smash-up of cultures beats a monoculture. From the small progressive city of Amsterdam, we welcome talent from all over the world who come here precisely to push themselves out of their comfort zone. Learning from this diversity opens up immense creative possibilities and makes us better humans. We’ll share some of the secrets, successes and challenges of working in a mosh pit of diverse individuals.

Carlo Cavallone Executive Creative Director, 72andSunny Amsterdam

Stephanie Feeney Director of Strategy, 72andSunny Amsterdam

Carlo Cavallone

Stephanie Feeney

1:45 ^PM

Agency How Come Clients That Pay the Most Rarely Get the Best Work?

The ADARA Stage in the Newsroom

In most agencies, the clients who pay the most money don’t get that agency's best creative product. Kevin Chesters, Executive Strategy Director at mcgarrybowen London, will explore how ridiculous this is, why it happens, who is responsible and what needs to be done to make things better.

John Butcher Category Director, Proxima

Kevin Chesters Executive Strategy Director, mcgarrybowen

Paul Dyson Founder, Data2Decisions

John Kearon Chief Juicer, Brainjuicer

Andrew Warner VP of Marketing, Monster

John Butcher

Kevin Chesters

2:30 ^PM

Agency Invisible Media

The YouTube Stage

Digital is not a media but a technology.As with any technology,it exists and evolves to simplify the human experience. Digital made media interactive, through this interactivity it is making media intelligent.As we have progressed through this journey many of the old rules of communications are becoming really stress tested. It seems that the next stage could be for media to become ‘invisible’; intelligent,personalised & seamless so that the ‘media’ ceases to be such a physical presence.What then for comms and media

Stuart Butler EMEA Head of Planning, Maxus Global

Dave Coplin Chief Envisioning Officer, Microsoft Advertising & Online

Peter Cory Agency Director, Google

Anna Watkins Managing Director, Guardian Labs

Stuart Butler

Dave Coplin

2:30 ^PM

Agency Building a Billion Dollar Brand

The ADARA Stage in the Newsroom

R/GA London Executive Creative Director, James Temple, showcases the innovative model the agency is using to fuel its award winning creative for clients like Beats by Dre, Google and Heineken.

The model uses real-time data feeds to discover meaningful insights that inspire timely and timeless advertising. A new attitude for a new era. Empowering brands to connect their content with people's everyday culture.

James Temple VP/Executive Creative Director, R/GA London

James Temple

3:00 ^PM

Agency Do Brands need Multicultural Consumers?

Newsroom Studio

Your growth strategy is not complete without Multicultural marketing.

Javed Husain Chief Growth Director, Mediareach Advertising

Saad Saraf CEO, Think Ethnic

Javed Husain

Saad Saraf

3:00 ^PM

Agency What's so Hot About Start-Ups for Big Brands and Agencies?

#AWEurope Underground

A current key topic amongst marketing CEOs and MDs is working with startups. But what makes this such a hot trend? What are these brands and agencies getting out of it? What are some of the success stories, the lessons learned, and challenges of working with nascent, innovative companies and new technologies? What role do intermediate accelerators, such as Collider, play within the ecosystem? These questions and more will be put to an all-star panel.

Stephen Lepitak Editor, The Drum

Rose Lewis Co-founder, Collider

Nicole Yershon Head of Ogilvy Labs UK, Ogilvy

Paul Frampton CEO, Havas Media

Alper Eroglu Global Media Director, Unilever

Stephen Lepitak

Rose Lewis

3:15 ^PM

Agency Behind The Pitch

The ADARA Stage in the Newsroom

Navigating the complex balance of interests in a pitch is difficult to get right, with agencies, clients and procurement often seemingly at odds.

In this session we'll strip away the formalities and hear the real stories behind a pitch told from all involved.

Tom Knox, Chairman of DLKW Lowe and IPA President-Elect hosts a panel with the client behind one of the UK's largest, most rigorous pitches of 2014, the Post Office, consultant Red Salt and winning creative agency DLKW Lowe.

Keith Gulliver Head of Marketing Communications, Post Office

Tom Knox Chairman, DLKW Lowe

David Meikle Founding Partner, Red Salt

Jamie Elliott Managing Director, DLKW Lowe

Keith Gulliver

Tom Knox

3:30 ^PM

Agency The Rise of the Visual Influencer: Friend or Foe?

The YouTube Stage

From a bedroom vlog to a film empire – street style to the front row, visual influencers have become big business.

So what can brands and agencies learn from the new generation of content creators? And should they treat them as best friends... or their biggest threat?

Adam Clyne Head of Digital, EMEA, Weber Shandwick

Tiffanie Darke Creative Content Director, News UK

Heather Mitchell Head of Global Brand PR & Social Media, Unilever Hair Care

Adrienne Pitts Instagrammer

Adam Clyne

Tiffanie Darke

4:00 ^PM

Agency Seen and Herd: How Creative Executions Using Behavioural Economics Can Have an Incredible Impact

#AWEurope Underground

We are all sheep! Ok ‘all’ might be a bit strong, but for the majority most people are unaware that some of the most significant decisions they make each day aren't actually conscious ones, they are made by the people around them and they simply follow the herd.

Through our pioneering study with Ogilvy Change, we will show you a striking increase in creative efficacy and demonstrate how essential it is to thoroughly understand, and test, what message your brand is broadcasting.

Jez Groom Group Chief Strategy Officer, #ogilvychange

Jennie Sallows Head of Insight, Kinetic

Jez Groom

Jennie Sallows

4:30 ^PM

Agency Wolf Hall: From Page to Screen

The YouTube Stage

‘Quite simply, a masterpiece’.
Hilary Mantel’s Booker Prize winning novels were brought magnificently to our screens this year.
We invite you to hear BAFTA-winning director Peter Kosminsky and BAFTA-winning, Oscar nominated scriptwriter Peter Straughan, in conversation.
Kosminsky’s direction has been praised as ‘masterful, sumptuous and intelligent’. Mantel described Straughan’s scripts as a 'miracle of elegant compression’.
Join us behind the scenes of Wolf Hall. ‘Unmissable’.

Gaby Wood Head of Books, The Telegraph

Peter Kosminsky Film Director, Writer and Producer

Peter Straughan Playwright and Screenwriter

Gaby Wood

Peter Kosminsky

5:00 ^PM

Agency Welcome to McLaren

ITV Stage at Princess Anne

Join John Allert as he swings open the doors of one of the world’s most successful racing teams. Hear how tireless determination and constant innovation helped that team evolve into an automotive brand and beyond.

John Allert Brand Director, McLaren

John Allert

5:30 ^PM

Agency How to Play the Marketing Game in a New World: Spend Less and Gain More

The YouTube Stage

The world is changing faster than ever and the marketing field of play is growing more competitive with increasingly numerous and diverse channels, often focused on a ‘now generation’ mentality. Within this landscape, where and what to communicate have become the two crucial questions that every marketer is seeking an answer to. But with the redefinition of the game comes opportunity.

Cesar Montes EMEA Chief Strategy Officer & Global Chief Intelligence Officer, Geometry Global

Pietro Leone EMEA CEO, Geometry Global

Cesar Montes

Pietro Leone

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