In this session...
More votes were cast in the X Factor Final than the most popular party received in the 2005 General Election. In 2010 only 44% of 18 –24 year olds voted in the General Election, compared to 76% of over 65s.
Why IS politics so boring to so many young people when it’s so important? And how could we make it interesting?
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To celebrate the launch of ADVENTURE from Bauer Media – an exciting new model of Cultural Creative Agency, Lucy Banks, Bauer’s Executive Creative Director hosts a panel discussion on the subject of making politics interesting in popular culture - staying true to the agency’s ethos of beginning with and becoming what people are genuinely interested in.
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