Events: Europe 2015 | Calendar / Advertising Week

8:00 ^AM

The Guardian Leadership Breakfast: Influence in a Fragmented Age

Ronnie Scott's Jazz Club

Join David Pemsel, Deputy Chief Executive of Guardian News & Media, Instagram's Tracy Yaverbaun and Mindshare's Mark Creighton to debate how to harness creativity to build influence and engagement in a fragmented world. From heritage brands to new kids on the block, find out how brands can drive trust and engagement with their audience through brilliant creative executions, across multiple channels, platforms and geographies in order to become truly influential.

Mark Creighton UK CEO, Mindshare

Ruth Mortimer Content Director, Centaur Marketing

Tracy Yaverbaun Head of Brand Development EMEA, Instagram

Mark Creighton

Ruth Mortimer

9:00 ^AM

Adopting the Missionary Position?

Newsroom Studio

The Church has one of the most recognised “brands” in the world: the Christian symbol of the cross is recognised across the planet. Now that ad agencies have mission statements and the Church of England is sending its priests on marketing courses, are the lines separating these apparently incompatible worlds blurring? Do they have ethical dilemmas or conundrums in common? Can they learn from each other? Join the conversation between the advertising industry and the church on the moral dilemmas both face in advertising.

Dave Buonaguidi Gardener, Motorcyclist, Idealist

Dr. Giles Fraser Columnist, The Guardian, Radio 4

Chris Maples Advertising's Mr. Big, Independent

Lucy Winkett Rector, St James's Church, Piccadilly

Dave Buonaguidi

Dr. Giles Fraser

9:00 ^AM

Tech & Innovation The TIME Debate

ITV Stage at Princess Anne

TIME kicks off Advertising Week Europe with a lively debate on technology and creativity in advertising and media. Is one killing or feeding the other?

Rupert Turnbull Group International Publisher, TIME & Fortune

Pippa Glucklich co-CEO , Starcom MediaVest Group UK

Layton Han CEO, ADARA

Amice Lock The Boss, Amice Lock Consulting

Seb Royce Creative Consultant, ex-ECD

Dan Wright Director, Amazon Media Group Europe

Rupert Turnbull

Pippa Glucklich

9:00 ^AM

Live with the Roundhouse

#AWEurope Underground

Roundhouse CEO and Artistic Director, Marcus Davey, and Board Chairman & Chime CEO, Chris Satterthwaite, in conversation with a group of young creatives on how to put youth at the heart of a brand.

Marcus Davey CEO/Artistic Director, The Roundhouse

Chris Satterthwaite Chief Executive, Chime Communications

Marcus Davey

Chris Satterthwaite

9:30 ^AM

Winners: How They Succeed with Alastair Campbell

St James's Church, Piccadilly

Alastair Campbell knows about winning. As Tony Blair's chief spokesman and strategist, he helped Labour win three consecutive elections. Joining Alastair is Bookomi's producer and host, Richard Kilgarriff, in this special Advertising Week Europe edition of the Marketing Society's Legends Series.

Alastair Campbell Journalist, Broadcaster, Political Aide, Author

Richard Kilgarriff Producer & Host, Bookomi

Alastair Campbell

Richard Kilgarriff

9:30 ^AM

Programmatic 20:20 Vision: A £10 billion+ Digital Industry

The ADARA Stage in the Newsroom

Shooting well beyond £10 billion by 2020, the growth of digital advertising has been phenomenal from the start. But what next for the UK’s largest advertising medium? How will the industry tackle challenges around programmatic and viewability? At this scene setter, the IAB UK’s expert panel featuring Claire Enders, Steve Hatch, Mark Howe, Guy Phillipson, and the BBC’s Kamal Ahmed – we’ll uncover key drivers of growth, behaviour and skills the industry needs for successful marketing as we approach 2020.

Kamal Ahmed Business Editor, BBC

Claire Enders Founder , Enders Analysis

Steve Hatch Director, EMEA, Facebook

Mark Howe MD, Agency Sales, North & Central Europe, Google

Guy Phillipson Chief Executive, IAB UK

Tim Elkington CSO, IAB UK

Kamal Ahmed

Claire Enders

9:30 ^AM

Agency What Your CFO Needs You To Know

The YouTube Stage

Marketing Week presents a panel of top CFOs and CMOs, who will debate how marketing has a real impact at the board level. What does the CFO really think of their marketing colleagues? How can marketing be seen as a real business generation tool?

Ruth Mortimer Content Director, Centaur Marketing

Joe Clift CMO at the Global Investment Body, CFA Institute

Andrew Warner VP of Marketing, Monster

Jan Gooze-Zijl Chief financial and operations officer, UKTV

Joe Clift

10:00 ^AM

The Dog & Skateboard Pub Quiz: What it Takes to Win the Game of Great Brand Content for YouTube

ITV Stage at Princess Anne

Join us for this special Advertising Week Europe pub quiz as we question the execs behind some of YouTube's most successful content on the skills and strategies required to grab the attention of the discerning modern audience.

Quizmaster Derek Scobie poses the brain teasers that matter and finds out whether their IQs are as high as their view counts. Buzzers at the ready!

Derek Scobie Head of YouTube Brand Propositions, EMEA, Google UK

Lisa Tookey Commercial Director, Jamie Oliver's Food Tube

Derek Scobie

Lisa Tookey

10:00 ^AM

Agency Predictions for the Future of Media

#AWEurope Underground

The technological, political and financial sands are shifting. This session will give the opportunity for participants to get on top of the agenda of Advertising Week Europe 2015. Join our panel of industry leading commentators, analysts and futurologists as they share their predictions for the business models and consumption trends that will shape the future of the media industry.

Emma Tucker Deputy Editor, The Times

Rowland Manthorpe Senior Journalist, The Future Laboratory and Think Tank Review

Douglas McCabe Opinion leader, Enders Analysis

Paul Bay Founder, Citizenbay

James MacLeod Founder, Clippet

Emma Tucker

Rowland Manthorpe

10:00 ^AM

Agency London: The 24hr Connected City

Newsroom Studio

In September, London will confirm its position as one of the world’s leading global powerhouses by introducing a 24-hour Tube service. A discussion of what this means for London, how it will affect the city’s economy and the impact it will have on consumers and advertisers.

Tweet your questions using #lovingldn to join the discussion.

Gyles Brandreth Writer, broadcaster and former MP

David Adam Founder & Principal, Global Cities

Chris Gottlieb Chief Marketing and Communications Officer, London and Partners

Harriet McDonald Commercial Partnerships Lead, Transport for London

Malcolm Stoodley Commercial Director, Exterion Media

Gyles Brandreth

David Adam

10:15 ^AM

Data Programmatic Programmatic 101

The ADARA Stage in the Newsroom

What is Programmatic? How will it deliver on the promise of automation and digital disruption in the data-rich ecosystem? Industry leaders unlock the secrets of programmatic and debate the present and future of the industry’s biggest hot button of 2015.

Elizabeth Harz President, Media, ADARA

Alistair Dent Head of Product, iProspect

Nigel Gilbert VP, Strategic Development, EMEA, AppNexus

Tim Irwin COO, Maxus UK

Dora Michail Senior Director, Audience Solutions, EMEA, Yahoo

Caspar Schlickum CEO, Xaxis EMEA

Elizabeth Harz

Alistair Dent

10:30 ^AM

Agency Tech & Innovation Let's Get Ready To Rumble! £100k Giveaway!

The YouTube Stage

Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH.

Claire Beale Editor-in-chief, Campaign

Tom Bazeley CEO, M&C Saatchi

Richard Brim Executive Creative Director, adam&eveDDB

Jim Thornton Creative Director, VCCP

Claire Beale

Tom Bazeley

10:30 ^AM

Facebook Creative Talks, Part I

St James's Church, Piccadilly

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative and social renaissance of equal value. Facebook’s EMEA VP, Nicola Mendelsohn will host a very special one-on-one with Academy Award-nominated and BAFTA-winning actress, producer, director and activist, Salma Hayek, exploring how we can excel in a connected world.

Nicola Mendelsohn VP EMEA, Facebook

Salma Hayek Academy Award-nominated and BAFTA-Winning Actress

Nicola Mendelsohn

Salma Hayek

11:00 ^AM

Sports & Entertainment Rugby World Cup 2015

ITV Stage at Princess Anne

We’re in it, we’re hosting it and it’s the UK’s last major sporting event for many years… Rugby World Cup is almost here!

Join a star-studded panel of Rugby’s most loved and well known players as they talk about their hopes and preparations for the Cup, and discuss how big sporting events galvanise the nation, taking learnings from the FIFA World Cup and London Olympics.

John Inverdale RWC Lead Presenter, ITV

Sean Fitzpatrick ONZM

Sir Ian McGeechan OBE

Shane Williams MBE

John Inverdale

Sean Fitzpatrick

11:00 ^AM

Sports & Entertainment How to Win Brands and Influence People: Why Social Influencers are the New Celebrities

#AWEurope Underground

Integrating the new breed of social influencers with celebrities into a marketing campaign is fast becoming the norm. But can they play in the same space in the long term? Celebrity Intelligence brings together talent and experts in social influence and celebrity marketing for a topical discussion.

Nina Tsang Editorial Director, Celebrity Intelligence

Jim Chapman Vlogger

Lucy Lendrem Group Talent Manager, Gleam Futures

Louise Pentland Vlogger, Sprinkle of Glitter

Emma Grede CEO, ITB Worldwide

Nina Tsang

Jim Chapman

11:00 ^AM

Programmatic The War on Ad Fraud

The ADARA Stage in the Newsroom

OpenX will discuss the scale and severity of Ad Fraud. Explore the key role of an ad exchange in preventing ad fraud, while outlining how publishers and advertisers should also be taking responsibility. This insightful and honest discussion will provide attendees with a deep and valuable understanding of the programmatic ecosystem, the role of ad exchanges, and the steps needed to help prevent fraud.

Steve Chester Dir, Data & Industry Programmes, IAB UK

Tom Bowman SVP, Sales Operations, BBC Advertising

Andrew Buckman Managing Director, EMEA, OpenX

Brian Murphy VP, Product Management, Integral Ad Science

Richard Robinson Programmatic Manager, AutoTrader

Edward Thomas Head of Product, Accuen

Steve Chester

Tom Bowman

11:00 ^AM

Tech & Innovation Out of Home, Never Out of Context

Newsroom Studio

How do we combine traditional and digital outdoor? What technology is available to enhance campaigns? What importance is attached to getting the creative right? How can we use a media mesh approach more effectively? Join us as we examine these burning Outdoor Media questions.

Naren Patel CEO, Primesight

Asad Arshad Founder and Company Director, iFavour

Andy Tilley CSO and Managing Director, Talon

Ann Wixley Creative Director, OMD UK

Mel Harvey Creative Lead, Saatchi Masius

Naren Patel

Asad Arshad

11:30 ^AM

Agency Business is Global: Maurice Lévy Live In London

St James's Church, Piccadilly

Publicis Groupe Chairman Maurice Lévy sits down with Bloomberg anchor and Editor-at-Large, Francine Lacqua, for a wide ranging discussion on today's disruptive digital environment and how Publicis is competing to win across the globe.

Francine Lacqua TV Anchor, Bloomberg Television

Maurice Lévy Chairman & Chief Executive Officer, Publicis Groupe

Francine Lacqua

Maurice Lévy

11:30 ^AM

Agency Dennis Publishing Introduces: The Heart of England Forest

The YouTube Stage

Dennis Publishing invites you to share the next chapter of it's exciting history- the Heart of England Forest, Felix Dennis’ legacy. The seminar will provide exclusive insight into the project to plant and preserve a 30,000 acre native broadleaf forest, making Felix’s dream a reality. The panel includes Dennis Publishing's MD of Advertising Julian Lloyd-Evans with CEO James Tye, Editor of The Drum Gordon Young, Broadcaster and Chairman of The Heart of England Forest Charity Jon Snow.

Julian Lloyd-Evans Managing Director of Advertising, Dennis Publishing

James Tye CEO, Dennis Publishing

Gordon Young Editor and Co-Founder, The Drum

Jon Snow Presenter, ITN/Channel 4 News

Julian Lloyd-Evans

James Tye

11:45 ^AM

Programmatic How Will Programmatic TV Change the TV Landscape?

The ADARA Stage in the Newsroom

TV has stood strong in its resistance to the type of marketing changes that are ever present in digital. Although the traditional way TV is bought and sold will continue to thrive, there is a new way marketers can bring data targeting and programmatic solutions to supplement how TV is currently traded. Join a panel of industry experts for a lively debate on the transformation beginning in TV.

Lewis Sherlock Commercial Director EMEA, Adap.TV, AOL Platforms

David Fisher Head of Futures, Sky Media

Jonathan Lewis Head of Digital & Partnership Innovation, Channel 4

Chris Locke UK Trading Director, Starcom MediaVest Group

Matt Girling Head of Digital Investment, Amplify

Scott Moorhead Digital Trading Director, Havas

Lewis Sherlock

David Fisher

12:00 ^PM

Agency Start-ups, Turnarounds, Robots

ITV Stage at Princess Anne

Enjoy a very special presentation from Nigel Morris, CEO, Americas & EMEA, Dentsu Aegis Network.

Nigel welcomes, from Japan, Dentsu Robotics Business Operations designer Yori Nishijima and Mirata, a trained robot astronaut whose partner just returned from the International Space Station.

Learn about this project's vision and how it can help solve problems in our connected society and, further, in our industry, especially as it relates to start-ups and how established businesses can fight off challengers with embracing a turn-about agenda.

This is a truly unique, special and creative presentation that is sure to open up everyone's imagination and creativity.

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Mirata

Nigel Morris

Mirata

12:00 ^PM

Video & Content Is Branded Content Inspiring Film?

#AWEurope Underground

The LEGO Movie deservedly won a BAFTA this year, the ultimate validation of a feature-length branded content film. Branded content has come of age, and this year D&AD is launching a new Branded Film Content & Entertainment category at its prestigious awards to be announced in May. As part of their #InspiredbyFilm programme, DCM and D&AD will explore the inspiration behind the greatest work, the best platforms to showcase branded content and how the relationship between brands, entertainment and film will evolve.

Steve Jamison Co-Founder & Director-Producer, Archer’s Mark (BAFTA Breakthrough Brits)

Tom Linay Head Of Film, Digital Cinema Media

Adrian Pettett CEO, Cake

Luke Taylor Branded Entertainment, Pulse Films

Steve Jamison

Tom Linay

12:00 ^PM

Tech & Innovation What Data Can DOOH For Us Today! Realising the Potential for Brands

Newsroom Studio

Amscreen will be joined by Liveposter to present an insightful session on data-driven technology. Exploring its application in the world of DOOH, and specifically how it can facilitate more dynamic, relevant and targeted brand communications.

Lindsay Rapacchi Head of Insight and Research, Amscreen

Adam Cherry Digital Development Director, Liveposter

Jamie Lindsay Managing Director, Amscreen

Lindsay Rapacchi

Adam Cherry

12:15 ^PM

Grazia Culture + Commerce Luncheon

Fortnum & Mason Piccadilly

Grazia hosts the inaugural Advertising Week Europe Culture + Commerce luncheon at Fortnum & Mason in partnership with WACL.

12:30 ^PM

Sports & Entertainment "Just Because You Can..." The Rules for Personalisation

The YouTube Stage

The advertising industry is hurtling head-first into a world of hyper-targeting and personalisation. But just because we can, does it mean we should? Who has implicit permission to do this and who hasn't? And at what point does an ad stop being seen as clever and become annoying, or even worse, creepy? Join us as we discuss the findings from our latest research 'Just because you can...' and discover the rules for personalised advertising in the digital world.

Mike Florence Head of Planning, PHD

Dave Gorman Comedian and Broadcaster

Simon Harwood Head of Futures, PHD

Mike Florence

Dave Gorman

12:30 ^PM

Data Programmatic Decoding Programmatic

The ADARA Stage in the Newsroom

How does creativity live in an automated world? Can programmatic unlock the true promise of dynamic creative? Leading technologists and creatives lace up their gloves and jump into the programmatic ring.

Jessica Davies News Editor, The Drum

Chris Camacho Managing Partner, Precision Marketing, Starcom MediaVest Group, UK

Jim Freeman Sales and Trading Director, Telegraph Media Group

Josh Krichefski COO, MediaCom UK

Jonathan Nash Head of Programmatic, AOL

Jessica Davies

Chris Camacho

1:00 ^PM

Agency The Lighthouse Company In Interview with Yannick Bolloré

ITV Stage at Princess Anne

Within the confidential walls of The Lighthouse Company, our desire to create a trusting and intimate encounter during The Interview enables us to discover the complex and fascinating human conditions within.

Join founder Kathleen Saxton as she spends time with Yannick Bolloré, Chairman & CEO Havas Group. Together they’ll explore his professional journey, the evolution of Havas, and uncover the man that lies within.

Yannick Bollorè Global Chairman & CEO, Havas

Kathleen Saxton Founder & CEO, The Lighthouse Company

Yannick Bollorè

Kathleen Saxton

1:00 ^PM

Agency Data The Private Life of Mail

#AWEurope Underground

18 months of unprecedented research into mail in the home, heart and head assessed by an all-star cast. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true.

Les Binet Head of Effectiveness, adam&eveDDB

Peter Field Marketing Consultant

Jonathan Harman Managing Director, Royal Mail MarketReach

Les Binet

Peter Field

1:00 ^PM

Agency Dutch Digital Design: Local Attitude with Global Appeal

Newsroom Studio

The Dutch are famous for their innovations in product design. Lesser known is the Dutch tradition with digital creativity and design. Three leading digital agencies talk about their work, highlighting that Dutch Digital Design isn’t so much about a particular style as it is about a design mentality.

Jon Biggs Creative Director, MediaMonks

Bert Hagendoorn Consultant for agencies, Bert Hagendoorn

Keith Kornson Senior Designer, Art Director, DDB & Tribal Amsterdam

Daniel Sytsma Creative Director & Partner , Achtung!

Jon Biggs

Bert Hagendoorn

1:15 ^PM

Programmatic Advertising Automation: Into the Looking Glass

The ADARA Stage in the Newsroom

Advertising, led predominantly by digital, is becoming increasingly automated, data driven, and following trends that we've seen in other industries. Technology is continuing to disrupt established businesses at an accelerating pace and the implications are both exciting and concerning. But what lies ahead for our industry? What role will humans play in the ecosystem's relentless drive for efficiency. In the session, we will look for parallels from the evolution of other sectors to gain insight into the road that lies ahead.

Jay Stevens General Manager, International, Rubicon Project

Ben Maher UK Advertising Director, Mashable

Jay Stevens

Ben Maher

1:30 ^PM

Agency Sports & Entertainment Boot Room to Newsroom

The YouTube Stage

Swapping touchlines for bylines, the path from player or manager to sports writer is becoming increasingly popular amongst ex-professionals, as the appeal of analysis and punditry outweighs the intense scrutiny of managing and coaching.

With unique insights from the worlds of football and rugby, join Jamie Carragher, Martin Keown and Sir Clive Woodward, who will reveal how their sporting careers informed their editorial style and the responsibility they feel on critiquing on their former teammates.

Neil Ashton Football News Correspondent , The Daily Mail

Jamie Carragher , Mail Newspapers

Lee Clayton Head of Sport, Daily Mail & MailOnline

Martin Keown , Mail Newspapers

Sir Clive Woodward , Mail Newspapers

Neil Ashton

Jamie Carragher

2:00 ^PM

It's LIVE! Exploring The Massive Marketer Shift Back to the Physical World

#AWEurope Underground

The importance of connecting with consumers in the physical world through unique experiences has enjoyed a significant resurgence over the last couple of years. From 3D printed Oreo stations at SXSW to Twitter Drones at Cannes and Ubers masquerading as cars from the 1920s ahead of the new season of HBO's Boardwalk Empire - experiential is back in a big way and top of mind for agencies and brands across the board. Join us for a crash course on how to design and think about physical through a digital and social lens.

Brian Schultz Partner, Magnetic Collaborative

Brian Schultz

2:00 ^PM

Programmatic The New Holy Grail

The ADARA Stage in the Newsroom

Big data is delivering on the promise of true one-to-one marketing & communications. An inside look at how data and programmatic are informing the consumer conversation and driving the bottom line.

Russell Parsons Editor, Marketing Week

Ian James GVP, Europe, Acxiom

Nick Reid UK Managing Director, TubeMogul

Owen Sagness General Manager, Advertising and Online Division, UK, Microsoft

Jason Spencer Business Development Director, ITV

Theo Theodorou GM EMEA, xAd Location Based Mobile

Russell Parsons

Ian James

2:00 ^PM

Agency The Future of Branding: A D&AD Training Taster with Michael Johnson, Creative Director and Founder of Johnson Banks

Newsroom Studio

A D&AD Training Taster with Michael Johnson, Creative Director and Founder of Johnson Banks. Michael will explore how branding continues to broaden its reach and scope, what’s coming next for the future of the discipline, which trends to ignore, and which to follow. All in less than an hour.

Michael Johnson Founder, Creative Director, Johnson Banks

Michael Johnson

2:30 ^PM

Agency Buyer or Consultant? What is the Role of the Media Agency Today?

The YouTube Stage

Media is more dynamic than ever - new consumer behaviours, technologies, and touchpoints are making sure of that. This complexity is challenging the modern media agency while simultaneously surfacing new opportunities for agencies to demonstrate their value to clients. In this session, Mark Howe, Google's renowned Managing Director for Agencies UK & Europe, hosts an open and honest debate with a distinguished panel of Agency leaders to
discuss the changing face of the media agency, including structure, people, client relationships, and the evolving use of data, digital, and content.

Mark Howe MD, Agency Sales, North & Central Europe, Google

Dan Clays Managing Director, OMD UK

Claudine Collins MD UK, Mediacom

Mark Creighton UK CEO, Mindshare

Pippa Glucklich co-CEO , Starcom MediaVest Group UK

Martin McNulty CEO, Forward3D

Ben Wood Global President, iProspect

Mark Howe

Dan Clays

2:45 ^PM

Programmatic Programmatic: Problem or Panacea?

The ADARA Stage in the Newsroom

Is programmatic just the emperor’s new clothes or the panacea marketeers have been waiting for? Come and listen to an esteemed panel of clients & ad tech leaders discuss and debate the issues and opportunities in the new era of media trading. What is it? Who is doing it well? What do clients really think? Why is there a perceived problem? What does the future hold?

Dominic Grounsell Global Digital Marketing Director, Travelex

Dawn Paine Brand and Content Strategist

Noel Penzer Managing Director, AOL

Louisa Wong Chief Commercial Officer, Amnet Global

Dominic Grounsell

Dawn Paine

3:00 ^PM

The Business of News - John Witherow in Conversation with Jeremy Paxman

ITV Stage at Princess Anne

Two of the UK’s leading journalists discuss how the news industry has changed, how the role of professional journalism is developing and the stories, interviews and high profile leaders they remember best (and some they would rather forget). Jeremy Paxman and The Times Editor, John Witherow, meet on stage for the first time to discuss the past, present and future of news media.

Jeremy Paxman Broadcaster, Journalist, and Author

John Witherow Editor, The Times

Jeremy Paxman

John Witherow

3:00 ^PM

Sports & Entertainment The Mobile Music Moment is Now

Newsroom Studio

17 million people in the UK stream digital audio every week, creating a big opportunity for advertisers. More sound is being created, streamed and shared on mobile than ever before. Soundcloud alone has 12 hours of new content uploaded every minute. The US digital audio advertising market is now worth $1.1 billion; 2015 will be the year it explodes in Europe so listen up.

Camilla Harrison CEO, Anomaly

Ben Fawkes Senior Audio Content Manager, Soundcloud

Stuart Mays Director of Commercial Strategy, Global Media & Ent.

Guy Phillipson Chief Executive, IAB UK

Larry Rosin President, Edison Research

Camilla Harrison

Ben Fawkes

3:00 ^PM

The Future of Media: Boom or Bust?

#AWEurope Underground

The Millennial generation will have a bigger impact on the future of media than any other generation. How they interact with content, advertising and platforms will decide the future of our industry. But there are huge variations within this group, in terms of attitudes, ambitions, and media consumption. How can we adapt marketing and communications to meet their various demands? Do the changes they bring spell the demise of the media industry as we know it, or the greatest opportunity for growth in decades?

Nick Blunden Managing Director, Global Client Strategy, The Economist

Mark Chalmers Executive Creative Director, Vice

Mark Earls Herdmeister, Herd Consultancy

Luke Hodson Founder, Urban Nerds Collective

Rob Newlan Director, Creative Shop, Facebook

Sue Unerman Chief Strategy Officer, MediaCom

Nick Blunden

Mark Chalmers

3:30 ^PM

Agency Ideas Without Limits: The Future of Commerce is Brand Commerce

The YouTube Stage

Today, the ‘last mile’ is everywhere. From initial engagement to POS. Partnering with our clients in navigating the move from an e-commerce world to a brand commerce one is pivotal to success. A multi-channel consumer journey is crucial. Isobar’s Jean Lin and Nick Bailey will share their advice, thought provoking international cases and some hard facts on how to be successful in the ’new normal' world of brand commerce, with content designed to leave the audience both inspired and informed.

Nick Bailey ECD/CEO, Isobar

Jean Lin Global CEO, Isobar

Nick Bailey

Jean Lin

3:30 ^PM

Tech & Innovation NEW - AOP Special Announcement

The ADARA Stage in the Newsroom

Join The AOP, The Telegraph and Haymarket for a very special announcement.

Julia Smith Independent Consultant, AOP

Mike Buckley Commercial Director, Digital, Telegraph Media Group

Julia Dear Sales Director, Haymarket Publishing

Tim Faircliff Chairman, AOP

Nigel Gilbert VP, Strategic Development, EMEA, AppNexus

Julia Smith

Mike Buckley

4:00 ^PM

Agency Does Politics Need the X Factor?

ITV Stage at Princess Anne

More votes were cast in the X Factor Final than the most popular party received in the 2005 General Election. In 2010 only 44% of 18 –24 year olds voted in the General Election, compared to 76% of over 65s.

Why IS politics so boring to so many young people when it’s so important? And how could we make it interesting?

Lucie Cave Editor-in-Chief, Heat

Lucy Banks Lucy Banks, Executive Creative Director, Bauer Media & ADVENTURE

Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.

Andrew Bailey National Radio News Editor and Presenter

Lena De Casparis Acting Deputy Editor, The Debrief

Lucie Cave

Lucy Banks

4:00 ^PM

Agency The Future of Talent: See the Industry Through the Eyes of Creative Pioneers

Newsroom Studio

Since 2012, the IPA & Metro’s Creative Pioneers scheme has been fueling the next generation of advertising, creative and digital media talent, placing over 250 school leavers in apprenticeships across the UK. What do these youngsters really think of the industry now that they’re a part of it? How do they see their careers developing & what would they do differently? Facilitated by Tim Campbell MBE, masterminded & run by our young Creative Pioneers, this session uncovers what youth can offer over experience.

Tim Campbell MBE Head of Client Services for Emerging Talent, Alexander Mann Solutions

Ellie Bissett Account Executive, Proximity London

Ngoni Gudo Project Manager, Wunderman

Janet Hull OBE Executive Director Creative Pioneers Challenge, IPA

Christiana Kalu Strategist, FCB Inferno

Tim Campbell MBE

Ellie Bissett

4:00 ^PM

Agency Is it Time to Bring Back the Full Service Agency?

#AWEurope Underground

With the democratisation of creativity and the growing complexity of media, the case for re-integrating the disciplines into a new style full service agency has never been greater. But is it possible to engage as equals this time round? And if not, will creativity or media be in the driving seat? Adland experts thrash out the arguments for and against.

Claire Beale Editor-in-chief, Campaign

Karen Blackett OBE CEO, MediaCom

Pete Markey CMO, Post Office

Peter Souter Chairman and Chief Creative Officer of TBWALondon and writer of TV series 'Married Single Other', TBWALondon

Paul Mead Founder & Managing Director, VCCP Media

Karen Blackett OBE

4:15 ^PM

Data Programmatic AWEurope Data Congress

The ADARA Stage in the Newsroom

The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.

MYTH OR REALITY: NEURO UNLOCKS HOW ADVERTISING WORKS
Join the ARF as they separate the myth from the reality and present Neuro-science based solutions delivering more impactful communications and unlocking new levels of engagement. Creating effective advertising isn't brain surgery. It's brain science.

Dr. Michael E. Smith VP, Consumer Neuroscience Solutions, Nielsen Neuro

Dr. Horst Stipp EVP, Research & Innovation, Global & Ad Effectiveness, The ARF

Pranav Yadav CEO, Neuro-Insight, US Inc.

PRESENTED BY ARF

DATA CONGRESS ROUNDTABLE
The present and future of data of all sizes.

Gayle Fuguitt President & CEO, ARF

Judge Alvin Bowles SVP Media, GM Video, RhythmOne

Chris Duncan Chief Marketing Officer, News UK

Gareth Holmes Commercial Director EMEA, PubMatic

Steve Parker co-CEO, Starcom MediaVest Group

Dr. Sachiko Scheuing Chief Privacy Officer, Acxiom

Dr. Michael E. Smith

Dr. Horst Stipp

4:30 ^PM

Tech & Innovation Augmented Creativity: Man vs. Machine

The YouTube Stage

What does it mean when the computers start getting creative? When algorithms, ideas and insights merge to form a new state of augmented creativity? In this original and thought-provoking session, writer, columnist and host of the infamous Literary Salon at Shoreditch House - Damian Barr - will host a panel discussion exploring the impact that new search technology is having on the creative industries.

Lee Ramsay Head of Innovation, Initiative UK

J.Paul Neeley Co-Founder and CEO, Yossarian Lives

Juliette Kristensen Design Historian & Researcher, Goldsmiths and the RCA

Helen Mort Poet

Damian Barr Novelist, Journalist, Playwright

Lee Ramsay

J.Paul Neeley

5:00 ^PM

Tech & Innovation Wired Innovation Roundtable

ITV Stage at Princess Anne

Leading luminaries discuss breaking through the clutter via powerful, compelling content. How are today's media owners, advertisers and technology platforms leveraging innovation to hit an increasingly elusive target as consumers hide in plain sight behind smart phones, tablets and other devices? An open-ended conversation on innovation and why collaboration has never been more important.

Madhumita Venkataramanan Associate Editor, WIRED UK

Mike Darcey CEO, News UK

Mick Ebeling Founder, Not Impossible

Paul Keenan CEO, Bauer Media

Kelly Williams Managing Director, Commercial, ITV

Andria Vidler CEO, Centaur Media

Madhumita Venkataramanan

Mike Darcey

5:00 ^PM

Data Tech & Innovation Video & Content Huddle Hack: Good Things Happen in the Space Where Data, Content and Technology Collide

Newsroom Studio

Mindshare and Maido unite strategists and creative technologists from across the industry for a week-long hack. Participants will collaborate to produce creative tech solutions tackling an issue close to our hearts: homelessness in London. Advertising Week Europe Delegates will then vote for the one we’ll make happen in a big presentation on Thursday. Today, come along for a wee drink and some nibbles - and help us decide which ideas make it to the next stage tomorrow.

5:00 ^PM

Programmatic Escaping The Walled Gardens

#AWEurope Underground

As the ad tech industry barrels towards consolidation, a troubling trend is emerging: the rise of the “walled garden.” A no-holds barred discussion on the conflicts of interest that threaten advertisers & the increasing importance of independent platforms.

Moderator:
Justin Pearse - Managing Director, The Drum Works

Panelists:
Steve Butcher - Head of Biddable, Walker Media
Anthony Rhind - Global Chief Digital Officer, Carat
Gawain Owen - Head of Digital, Nestle
David Harling - Head of Digital, MoneySuperMarket

Justin Pearce Managing Director, The Drum Works

Nick Reid UK Managing Director, TubeMogul

Justin Pearce

Nick Reid

5:30 ^PM

Data The Creep Show

The YouTube Stage

The Drum and a panel of guest speakers discuss the issue of creepiness in digital advertising. Just how much personalisation is good? Where do you draw the line for privacy? Do we need more legislation? We'll also be asking our audience to get involved and tell us their own thoughts.

Dave Birss Editor-at-Large, The Drum

Dave Buonaguidi Gardener, Motorcyclist, Idealist

Dan Plant Group Strategy Director, MEC

Gordon Young Editor and Co-Founder, The Drum

Dave Birss

6:00 ^PM

Advertising Week Europe Opening Gala

Guildhall

The VIP Event of The Week moves to the City of London's historic Guildhall.

Featuring live performances by The X Factor stars Fleur East and Rebecca Ferguson.

By Invitation Only.

Fleur East

Rebecca Ferguson

Fleur East

Rebecca Ferguson

6:00 ^PM

The Advertising Association Presents: Last One Standing

Newsroom Café

In partnership with News UK, the Advertising Association presents an evening of fierce and fast-paced debate from outstanding young talent. Four rising stars from agencies, brands and media answer the challenge: "UK advertising will never be truly diverse until we..."

Eleanor Mills Editorial Director, The Sunday Times

Eleanor Mills

7:30 ^PM

Spotify Opening Gig In partnership with Yahoo

Scala

Charli XCX headlines Advertising Week Europe's kick-off concert.

Featuring special guest DJ, Annie Mac.

Super Delegates & By Invitation Only.

ITV Stage

YouTube Stage

ADARA Stage

St James's

Underground

Newsroom Studio

Fortnum & Mason

KOKO

Ronnie Scott's

Scala

Kensington Palace

Agency

B2B

Presented byLinkedIn

Data

Mobile

Presented byPubmatic

Native

Politics

Programmatic

Presented byADARA

Sports & Entertainment

Tech & Innovation

Video & Content

Presented byBrightroll

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