In this session...
Marketing Week presents a panel of top CFOs and CMOs, who will debate how marketing has a real impact at the board level. What does the CFO really think of their marketing colleagues? How can marketing be seen as a real business generation tool?
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Marketing Week presents a panel of top CFOs and CMOs, who will debate how marketing can be a real impact at board level. What does the CFO really think of their marketing colleagues? How can marketing be seen as a real business generation tool? Content director Ruth Mortimer asks a panel of financial and marketing experts for their best advice, tips and warnings. Don't miss out on this essential session on one of the most important C-suite relationships in any business.
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