In this session...
The advertising industry is hurtling head-first into a world of hyper-targeting and personalisation. But just because we can, does it mean we should? Who has implicit permission to do this and who hasn't? And at what point does an ad stop being seen as clever and become annoying, or even worse, creepy? Join us as we discuss the findings from our latest research 'Just because you can...' and discover the rules for personalised advertising in the digital world.
