Advertising, led predominantly by digital, is becoming increasingly automated, data driven, and following trends that we've seen in other industries. Technology is continuing to disrupt established businesses at an accelerating pace and the implications are both exciting and concerning. But what lies ahead for our industry? What role will humans play in the ecosystem's relentless drive for efficiency. In the session, we will look for parallels from the evolution of other sectors to gain insight into the road that lies ahead.