In this session...
The Millennial generation will have a bigger impact on the future of media than any other generation. How they interact with content, advertising and platforms will decide the future of our industry. But there are huge variations within this group, in terms of attitudes, ambitions, and media consumption. How can we adapt marketing and communications to meet their various demands? Do the changes they bring spell the demise of the media industry as we know it, or the greatest opportunity for growth in decades?
