In this session...
Media is more dynamic than ever - new consumer behaviours, technologies, and touchpoints are making sure of that. This complexity is challenging the modern media agency while simultaneously surfacing new opportunities for agencies to demonstrate their value to clients. In this session, Mark Howe, Google's renowned Managing Director for Agencies UK & Europe, hosts an open and honest debate with a distinguished panel of Agency leaders to
discuss the changing face of the media agency, including structure, people, client relationships, and the evolving use of data, digital, and content.
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Hot topics include:
How has the operating structure of the Media agency changed to reflect today’s challenges? With so much content created by partners and small producers, what is the role of creative and media agencies? And what does the data-driven efficiency of the modern media machine mean for the "Big Idea"?
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