Claudine Collins

Claudine Collins is the Managing Director of MediaCom, the largest media planning and buying agency in the UK. With over 200 clients, and 800 staff her role is to ensure the smooth running of the agency on a day to day basis and ensure staff welfare. She also ensures that the Managing Partners in the agency and their departments deliver the best client service and help to facilitate better connections particularly between media owners and clients.

She has been in the industry for 25 years, forging strong, high level relationships with the media and has worked on a variety of clients. She started at Squires Robertson Gill, before moving to CIA and then in 1995 was headhunted by The Media Business to work in the press department. In 1998 she became the head of Press for MediaCom overseeing £300million of press advertising. In 2008 she was promoted to the Managing Partner Board of MediaCom and made Head of Investment overseeing £1billion of advertising revenue before being made Managing Director in 2011.

Using a combination of charm and tenacity, Claudine is well known in the industry as a formidable negotiator. Whilst at The Media Business she was voted by Campaign magazine as a high achiever and was often in Campaigns top ten media buyers, culminating in her being named the number 1 media buyer in 2011. In 2013 she appeared in “The Apprentice” interviewing the final 5 candidates and has featured as the industry expert in BBC2’s “You’re Fired!” programme. She has been involved with The Princes Trust mentoring programme and has appeared in Marie Claire Magazine, The Times Newspaper and Start Your Business Magazine amongst others. In her spare time she also works for numerous charities including Lords Taverners and sits on the exec committee of Rays of Sunshine Children’s charity.