The world is changing faster than ever and the marketing field of play is growing more competitive with increasingly numerous and diverse channels, often focused on a ‘now generation’ mentality. Within this landscape, where and what to communicate have become the two crucial questions that every marketer is seeking an answer to. But with the redefinition of the game comes opportunity. View More

The shopper’s final choice accounts for 100% of revenue and the extreme fragmentation of communication touch points (media, digital, retail and category) means that the new game is about mastering the shoppers' decision journey, enabling brands and advertisers to target their spend exactly where and how it has maximum impact.

In this session we discuss how to navigate the new playing field, promoting better understanding, better planning, better solutions and therefore better ROI.

Three key actions leading to benefits for you:
1. Understand how to influence shopper decisions from sofa to shelf
2. “Where to play” and” how to win”
3. Share ideas that inspire people to buy well
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