In this session...
Navigating the complex balance of interests in a pitch is difficult to get right, with agencies, clients and procurement often seemingly at odds.
In this session we'll strip away the formalities and hear the real stories behind a pitch told from all involved.
Tom Knox, Chairman of DLKW Lowe and IPA President-Elect hosts a panel with the client behind one of the UK's largest, most rigorous pitches of 2014, the Post Office, consultant Red Salt and winning creative agency DLKW Lowe.
