In this session...
A provocative discussion on brand development, talent, money, award shows and the new realities in the creative business. This business used to be simple – make great commercials and get rich. But today, more and more creative agencies are deploying their talent to invent apps, products and brands -- sometimes for their clients, sometimes for themselves. Is this a passing phase or the future of the industry? And what does it mean for award shows, creative rankings and the other traditional benchmarks we’ve always used to judge agencies?
