Ashley Friedlein, Founder of Econsultancy and President of Centaur Marketing, gives his perspective followed by responses from a brand and agency viewpoint. A short debate then ensues and you can challenge the speakers. View More

The year kicked off with the usual slew of predictions around digital marketing and ecommerce.

But what are the broader trends that are driving digital marketing and, indeed, business more broadly? How are 'digital' and marketing becoming more embedded across organisations? What are the resulting opportunities and challenges?

This session will open with Ashley Friedlein giving his vision on the above. Ashley is founder of Econsultancy, the leading source of information, training and events for digital marketing and ecommerce. Ashley is also President of Centaur Marketing which includes brands like Marketing Week, Creative Review and Design Week.

Ashley is followed by Ottokar Rosenberger, CMO at Web Reservations International, giving the client perspective and Martin Bailie, Global Commercial Strategy Director for Isobar with the agency view. Time will be left at the end to have a mini-debate on the talks and issues raised. View Less