In this session...
Globalization has opened the channels and more than ever, agencies are expanding across the Atlantic. Get firsthand insights from industry leaders who have crossed the ocean in both directions and created success stories in new homelands.
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Expanding to a new country is a complex endeavor. This session will review the challenges, benefits, and best practices of agencies expanding across the Atlantic. Industry leaders will share their insight and experiences on why expansion is critical, and how to make the move with the greatest opportunity for success.
The session will discuss:
• Evaluation of different growth strategies including acquisition, organic growth, joint venture or a combination
• Selecting the right location, office and staff
• Differences in regulatory environments and the importance of the best financial, business and legal practices
• The state of the markets in the U.K./Europe and the United States, and different advertising trends of each market
• How globalization has impacted business and advertising activity, and helps drive your business
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