Robin Gadsby

Robin Gadsby is considered one of the world’s leading brand strategy & integration experts, and is founder and CEO of leading independent Integrated advertising and innovation company www.forever-beta.com, they work with client partners such as Google, Gettaxi, Friends Provident International, Rocket Fuel with offices in London and New York.

Previously Robin was part of the team that launched O2 to market, launching key product launches and fully integrated campaigns such as the first UK iPhone launch, yearly Brand campaigns, and quarterly campaign shouts such as Long weekends and the Launch of The O2 which is considered one of the best brand launches of the last decade. The O2 case study is unmatched winning the IPA Gold and Grand Prix award (O2) and the Effectiveness Agency of the Year award at the IPA Effectiveness awards.

In 2012 Forever Beta won MAA Best Breakthrough agency of the year. Robin is also CEO of brand partnerships specialists Forever Partnerships.