In this session...
Digital is not a media but a technology.As with any technology,it exists and evolves to simplify the human experience. Digital made media interactive, through this interactivity it is making media intelligent.As we have progressed through this journey many of the old rules of communications are becoming really stress tested. It seems that the next stage could be for media to become ‘invisible’; intelligent,personalised & seamless so that the ‘media’ ceases to be such a physical presence.What then for comms and media
