In this session...
In celebrating 10 years of the IPA Excellence Diploma, the MBA of brands, the IPA and Kogan Page are publishing: 'What Is A 21st Century Brand'. Edited by Diploma Chief Examiner Nick Kendall it revisits 20 of the Diploma’s most thought provoking essays with contributors reflecting on their beliefs then and now. Nick will share his belief that market forces are undermining the need to plan for the long term. Come join him and guests to debate the issues and challenges for brands in the 21st century.
