We are all sheep! Ok ‘all’ might be a bit strong, but for the majority most people are unaware that some of the most significant decisions they make each day aren't actually conscious ones, they are made by the people around them and they simply follow the herd.

Through our pioneering study with Ogilvy Change, we will show you a striking increase in creative efficacy and demonstrate how essential it is to thoroughly understand, and test, what message your brand is broadcasting. View More

Some people think they make on average 14 decisions about food per day. Investigating further, Cornell University found the average number to be 226!

Most of these are acting in the subconscious, our brains are constantly whirring away in the background, processing myriad factors and making thousands of micro-decisions every day.

Behavioural economics encapsulates forty years of psychological research in this field, and while there has been a lot of industry excitement over the potential for brands to deliver nudges at critical decision-making points, little practical work has been carried out to identify key influencing messages.

Kinetic, the UK’s biggest OOH specialist, and #ogilvychange, part of Ogilvy and Mather, the world’s leading behavioural practice, teamed up to take their expertise in behavioural economics into the field, and demonstrate how rooting creative executions in the principles of behavioural economics can have an incredible impact. View Less