In this session...
“Explaining a joke is like dissecting a frog. You understand it better but the frog dies in the process.” E.B. White
Like advertising, comedy is what Daniel Kahneman would call a "System One business". At some level, it defies rational explanation. In a free-ranging and unscripted discussion, Adland’s Rory Sutherland (Vice-Chairman, Ogilvy & Mather Group UK) questions Jimmy Carr on the Darwinian origins of humour, the role of bravado and the peculiar economics of comedy.
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What makes a joke funny? Why are timing and delivery so crucial? Why is the detail so important? And is it just an evolutionary mechanism to allow ugly people to have sex?
The session will be introduced by Annette King, Chief Executive Officer, Ogilvy & Mather Group UK.
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