Events: Europe 2023 | Calendar / Advertising Week

8:00 ^AM

The Vibe Shift: From Perfectly Polished to Raw and Real

Ronnie Scott's, 47 Frith St.

From perfectly polished to raw and real, the ways we’re using social media are undergoing a vibe shift. Join June Sarpong in conversation with two Creators who are challenging the status quo and the pressure to be perfect for a discussion around the authentic self and what this means for the future of how we show up online.

June Sarpong, OBE Presenter and Author, Diversify

David Norris European Head of Creative Strategy, Snap Inc.

Poppy Jamie

June Sarpong, OBE

David Norris

12:00 ^PM

Whalar VIP Lunch: Thriving Communities with Untapped Potential

The Ivy Club, 9 West St.

What worked for brands to garner attention does not always work for consumers today. Brands are required to shift to a model based on depth and breadth, human connection and storytelling, which is where community planning and engagement comes in.

In this session, join Whalar and a panel of creators for practical strategies on how to understand and build relationships with communities to drive business growth. We’ll take a deep dive into some of the most dynamic and thriving communities you never knew existed.

*All efforts will be made to cater to dietary requirements; however, so close to the event, we won't be able to guarantee it.

Ian Howard Associate Director, Creative & Strategy, Whalar

Amy Wright Personal Development Coach

Theo Walker Actor - Writer - Pokémon Trainer

Ian Howard

Amy Wright

12:00 ^PM

Influencer Lunch: Reach, Frequency and Influence

BAFTA

Influencer marketing has now earned a permanent place in brands' and agencies' always-on digital strategies. This brings new challenges for marketers who are being tasked with showing how creator campaigns stack up against more traditional marketing channels.

In order to establish the true value creators bring, measuring the success of influencer marketing needs to go beyond social metrics. Only then can we compare with other established channels and understand the power influencer marketing can harness in the long term.

*All efforts will be made to cater to dietary requirements; however, so close to the event, we won't be able to guarantee it.

Luke Barnes President, EMEA, Influencer

Tom Curtis Executive Creative Director, EssenceMediaCom

Rahul Patel Marketing Manager, Google

Brookie & Jessie Video Creator

Luke Barnes

Tom Curtis

12:30 ^PM

London City Voices

Ground Level - Picturehouse Central

London City Voices is a huge multi-branch, non-audition, non-religious choir. They have performed at festivals in the UK, at Wembley Stadium, Troxy and Hackney Empire and have recorded with Annie Lennox. They hold open mic nights, quizzes, holidays and sing fabulous arrangements of pop songs from the fifties to the noughties. They also go to the pub a lot. www.londoncityvoices.co.uk

Richard Swan Founder and Director, London City Voices

Richard Swan

8:30 ^AM

Speed Mentoring with Global Purpose Enterprise

Delegates Lounge, Picturehouse Central

Wednesday morning will feature dedicated speed mentoring focused on Black professionals and people of colour who need mentoring and sponsorship in the industry.

What do you want to know from industry leaders when it comes to navigating a career in the industry? Hear from those who have already walked that path in a series of ten-minute speed mentoring meetings. Join Global Purpose Enterprise for this exciting and fast-paced session.

André Spence Founder, Global Purpose Enterprise

Craig Mitch Presenter

Daniel Nti Brand Director, Kick Game

Franklin Boateng Trainer Influencer, KING OF TRAINERS

Jordan Schwarzenberger Co-Founder, Arcade Media

Lash Asolo Talant Manager

Ndubuisi Uchea CEO, Word on the Curb

Nick Jones Founder, Soho House

Wunmi Bello Founder, The Wunmi Bello Show

André Spence

Craig Mitch

9:10 ^AM

Welcome to Advertising Week Europe Day #2 with Ruth Mortimer

Amazon Ads Virtual Studio

Join our host Riyadh Khalaf live from the Amazon Ads Studios to kick off the day and see what's coming up.

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Ruth Mortimer Global President, Advertising Week

Riyadh Khalaf

Ruth Mortimer

9:20 ^AM

This House Believes the Golden Age of Advertising is Over

Stage 1: Great Minds Stage

The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital and social media marketing, the industry has undergone significant transformations. It's worth asking whether the Golden Age of Advertising is over.

In this lively debate, two teams will argue for and against the motion "This House Believes The Golden Age Of Advertising Is Over." The teams will present their arguments on whether the advertising industry is still a fun industry and if it has lost its creativity. They will examine the evolution of the industry and explore the challenges and opportunities that exist in the present day.

Camilla Harrisson Partner and CEO, Anomaly

Karen Martin Chief Executive Officer, BBH London (she/her)

Nils Leonard Co-Founder, Uncommon Creative Studio

Paul Bainsfair Director General, IPA

Shelina Janmohamed Director for Consumer Equality, Ogilvy Consulting

Camilla Harrisson

Karen Martin

9:20 ^AM

Streaming to the Studio: This House Believes the Golden Age of Advertising is Over

Amazon Ads Virtual Studio

The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital and social media marketing, the industry has undergone significant transformations. It's worth asking whether the Golden Age of Advertising is over.

In this lively debate, two teams will argue for and against the motion "This House Believes The Golden Age Of Advertising Is Over." The teams will present their arguments on whether the advertising industry is still a fun industry and if it has lost its creativity. They will examine the evolution of the industry and explore the challenges and opportunities that exist in the present day.

Camilla Harrisson Partner and CEO, Anomaly

Karen Martin Chief Executive Officer, BBH London (she/her)

Nils Leonard Co-Founder, Uncommon Creative Studio

Paul Bainsfair Director General, IPA

Shelina Janmohamed Director for Consumer Equality, Ogilvy Consulting

9:45 ^AM

Trends & Insight The Power Index from The Washington Post

Stage 3: The Tech Lab Stage

The Power Index research from The Washington Post analyzes how consumer culture, policy and business converge. This multi-dimensional look allows us to ground our work in the needs of the audiences we serve. Join us for a conversation about learnings and implications for leaders navigating the intersection of people, business and policy.

Amelia Simpson Director, Audience Insights, The Washington Post

Jamila Saidi Global Head of Digital Commerce Retail & Luxury, Department for Business and Trade

Sabrina Rodriguez Global Head of Digital Marketing, Ericsson

Amelia Simpson

Jamila Saidi

10:00 ^AM

Rebroadcast: The Power of Leadership, Resilience and Believing

Amazon Ads Virtual Studio

The ability to embrace change, be resilient and lean into opportunity are cornerstones in flourishing organisations, teams and individual charters. Join Yahoo Head of EMEA Josh Partridge and writer and Emmy-nominated actor James Lance in conversation exploring the courage to take risks and coaching teams for success.

James Lance Actor

Josh Partridge Head of EMEA, Yahoo

James Lance

Josh Partridge

10:15 ^AM

I Don’t Take Requests: DJ Fat Tony on Brands, Memes and Music

Stage 1: Great Minds Stage

Join us for an exclusive conversation with legendary DJ, author and personality Fat Tony. As his book I Don’t Take Requests - a Times bestseller - is released in paperback on May 25th, he will be joining us to talk about everything from his creative approach to his incredible life story. From overcoming a crack cocaine addiction that caused him to pull out his teeth to launching a successful podcast about recovery.

Fat Tony has always been at the cultural zeitgeist, performing for everyone from Elton John to Louis Vuitton. He has built a brand with his successful Full Fat Brunch series and he is known to a new generation for his curation of social memes. Don’t miss seeing this incredible conversation before Fat Tony performs at the Advertising Week Wrap Party on Thursday 18 May at Proud.

DJ Fat Tony DJ and Author, I Don't Take Requests

Ruth Mortimer Global President, Advertising Week

DJ Fat Tony

10:30 ^AM

Trends & Insight A Pathway to Premium: Understanding the Impact of Quality Gameplay Experiences

Stage 3: The Tech Lab Stage

With the rise and dominance of a multi-platform economy, fragmented attention and wavering consumer expectations, finding premium environments that ensure captivating and relevant experiences for audiences is the holy grail for today's modern marketer.

Melinda Spence Head of Global Insights, Activision Blizzard Media

Melinda Spence

10:30 ^AM

Brands & Marketers Gathering the Transformation Trio: conversation with McLaren Racing and Diageo

Stage 5: The Boardroom Stage

From differentiating in a sea of sameness to fuelling bottom-line business impact, brands have had to weigh the opportunities and risks of business transformation in the last year — amplified by the acceleration of new user behaviours and an increasingly difficult economy. Truly transformative growth is unlocked by cooperation between the brand's data, innovation and marketing departments.

Join Diageo, McLaren Racing and Media.Monks to hear their challenges, opportunities and strategies for the year ahead.

Maria Nordstrom Chief Growth Officer EMEA, Media.Monks

Lindsey Eckhouse Director of Licensing & Digital Products, McLaren Racing

Joshua Nafman Vice President, Data & Operations, Diageo

Maria Nordstrom

Lindsey Eckhouse

10:30 ^AM

An Interview with Paul Nesbitt, International Insights Director, Twitch

Amazon Ads Virtual Studio

Paul Nesbitt joins us live in the studio to share more about some of the work he's been doing in the attention economy.

Paul Nesbitt International Insights Director, Twitch

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Paul Nesbitt

10:45 ^AM

Audience & Collaboration Creating Accessible Advertising: In Conversation with Meta and P&G

Stage 2: The Innovation Factory Stage

Roughly 1 in 4 people worldwide live with a visual, auditory or cognitive impairment.

In 2022 Meta and P&G partnered to create accessible ad formats which would transform the lives of over a billion people with disabilities and make their purchase paths easier.

Join Leigh Thomas, Vice President, Global Clients - Meta, Sumaira Latif, Company Accessibility Leader at P&G and Matt Thomas - Senior Group Media Director - NE at P&G for insights into how they are connecting with this community.

Leigh Thomas Vice President, Global Client & Category, Meta

Sam Latif Company Accessibility Leader, P&G

Matt Thomas Senior Group Media Director, P&G

Leigh Thomas

Sam Latif

10:45 ^AM

Storytelling & Entertainment Cultivating Community for Business Growth

Stage 4: The Creative Showcase Stage

What worked for brands to garner attention does not always work for consumers today. Brands are now required to shift to a model based on depth and breadth, human connection and storytelling, which is where community planning and engagement comes in.

Thriving communities built on trust and transparency are emerging every day, and in this session Whalar, @BrandonB (video content creator) and Andrew Odong (Creator Communities Lead at YouTube EMEA), discuss the communities you need to know right now. Be part of the action and

Emma Harman Chief Client Officer , Whalar

Andrew Odong Creator Communities Lead at YouTube EMEA

@BrandonB Video Content Creator

Emma Harman

Andrew Odong

10:45 ^AM

Creativity, People and Relationships: Why Do They All Matter?

Amazon Ads Virtual Studio

Coming Soon.

Helen Weisinger CMO, Tag EMEA

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Helen Weisinger

11:00 ^AM

The Marketing Society’s Changemakers Conversation

Stage 1: Great Minds Stage

three leaders, three stories, three perspectives

The world is shifting, business is reshaping, organisations are evolving and change is all around. Join us to hear from three brilliant senior level changemakers who are adapting at pace and leading rapid change in their fields.

Rania Robinson Chief Executive Officer & Partner, Director, Vice President, Quiet Storm, Create Not Hate, WACL

Sophie Devonshire CEO, The Marketing Society

Rob Bloom Chief Marketing Officer, Aston Martin F1 Team

Rania Robinson

Sophie Devonshire

11:00 ^AM

Rebroadcast: How McDonald's Found Its Brand Voice by Speaking Fan to Fan

Amazon Ads Virtual Studio

McDonald's Chief Marketing & Customer Experience Officer talks about how the brand found its voice through speaking fan to fan: reconnecting with McDonald's fans, reinventing its approach to marketing and driving results for the Golden Arches.

Tariq Hassan CMO, McDonald's USA

Tariq Hassan

11:15 ^AM

Trends & Insight Unique Platforms for Outsized Returns

Stage 3: The Tech Lab Stage

Join this panel of experts who drive insights from AI, digital mapping, focused datasets, and attention metrics so that we can provide better experiences to customers alongside the complexities of new behaviors.

Paul Wright Head of Uber Advertising, Uber

Vince Lynch Chief Executive Officer, IV.AI

Ritu Lakhanpal Global Managing Partner, IPG Mediabrands

Paul Wright

Vince Lynch

11:15 ^AM

Brands & Marketers Shape What Britain Buys

Stage 5: The Boardroom Stage

In this Retail Media focused session, we’ll showcase examples of how the insight provided by Tesco Media and Insight Platform can help brands understand the UK’s shopping habits and we’ll outline examples of how more and more advertisers are taking advantage of the sophisticated targeting options provided by Tesco Media and Insight Platform to sharpen not just their shopper activations but more and more of their brand media too.

Charlotte Murphy Senior Data & Digital Lead, Unilever

Simon Lonsdale Media Strategy Director, Tesco Media and Insight Platform, dunnhumby

Lee Roberts Media Director, Tesco Media and Insight Platform, dunnhumby

Charlotte Murphy

Simon Lonsdale

11:30 ^AM

Audience & Collaboration I’m Using AI at Work (And My Boss Doesn’t Know!)

Stage 2: The Innovation Factory Stage

As the news stories abound of the growing use of AI in every aspect of our lives, Advertising Week Europe commissioned Cint, global software leader in digital insights and research technology, to find out how AI is being adopted, or otherwise, in the world of work. Rebecca Eaves, director of AWEurope and Rosie Bolam, from Cint’s Media Measurement team will review the results and insights – hot off the press - and their potential impact on the future of AI in our working lives

Rebecca Eaves Executive Director, Advertising Week Europe

Rosie Bolam Media Measurement, EMEA, Lucid (A Cint Group Company)

Rebecca Eaves

Rosie Bolam

11:30 ^AM

Storytelling & Entertainment A Social Publisher, Creator and Advertiser Walk Into a Bar…

Stage 4: The Creative Showcase Stage

With social programming and entertainment continuing to evolve, how do creators, broadcasters, advertisers and publishers fit in? Join Sarah Baumann (Managing Director, The Wild by Jungle Creations) for a panel discussion exploring the future of social media and its crucial role in helping brands unlock new audiences. From the increased importance of creator-led formats to the need for social agencies to navigate and execute successful social strategies, there is not just one simple approach to social.

Melissa Chapman CEO, Jungle Creations

Sarah Baumann Managing Director, The Wild by Jungle Creations

Matt Risley Managing Director, 4Studio, Channel 4

Alex Gray Content Creator and Actress

Gemma Schmid Director of Brand Marketing, loveholidays

Melissa Chapman

Sarah Baumann

11:30 ^AM

The Future of Creativity

Amazon Ads Virtual Studio

As the range of creative possibilities tech is inspiring gets more exciting by the day, Sophie Cullinane — Executive Creative Partner of two-time digital innovation agency of the year winners Gravity Road — leads a discussion around how the creative industries must flex to meet this exciting new landscape.

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Sophie Cullinane Executive Creative Partner, Gravity Road

Sophie Cullinane

11:45 ^AM

Powering Transformation

Stage 1: Great Minds Stage

Change is a constant, and with change come opportunities. Join Yahoo CRO Elizabeth Herbst-Brady and business leader Mary Portas to discuss strategies and experiences on the power of transformation and the role of leadership.

Elizabeth Herbst-Brady Chief Revenue Officer, Yahoo

Mary Portas Businesswoman, Broadcaster, Author, Activist

Elizabeth Herbst-Brady

Mary Portas

11:45 ^AM

Rebroadcast: The Building Blocks of Creative Impact: Learn From the Best

Amazon Ads Virtual Studio

Less than a fifth of award-winning creative campaigns win an effectiveness award, and yet creativity is one of the key components in driving effectiveness. Why? Creative Commitment.

Join WARC Creative's Amy Rodgers as she breaks down the most awarded work from WARC Rankings into the building blocks of effectiveness, using the measure of creative commitment showing translation of award-winning creativity into effectiveness. Discover the trends behind the winning work and learn what's working in the race for attention.

Amy Rodgers Head of Content, WARC Creative, WARC

Amy Rodgers

12:00 ^PM

Trends & Insight The AI Advantage: How to Improve Creative Effectiveness

Stage 3: The Tech Lab Stage

As an industry, we have been talking a lot about AI and creativity. But how are the trailblazers taking advantage of AI to turbocharge their creativity and performance? Join a discussion between Kraft Heinz and VidMob to learn everything about their journey to creative effectiveness through creative intelligence powered by AI.

Menno Wagenaar Head of Sales, Central & Eastern Europe, VidMob

Matt Cosad Head of Data & Analytics, Kraft Heinz

Menno Wagenaar

Matt Cosad

12:00 ^PM

Brands & Marketers Tackling Racism: A Masterclass on What Brands Can Actually be Doing

Stage 5: The Boardroom Stage

Brands and agencies have the power and responsibility to help tackle racism. But consumers are savvy and instantly recognise superficial tokenism. Enter a new paradigm: ‘consumer equality’. This is a way brands can play their part in tackling societal inequality while delivering commercial success and brand growth. Business leaders must understand the new landscape. This 30-minute session will change everything. Sharing insights and proprietary data from the most comprehensive study into ethnicity and consumer experience in the UK, understanding 'consumer equality' will not only engage and unlock swathes of new consumers and spending, but meaningfully tackle social inequality.

Shelina Janmohamed Director for Consumer Equality, Ogilvy Consulting

Shelina Janmohamed

12:15 ^PM

Audience & Collaboration Executive Interview with Group CEO Barry Cupples of Talon

Stage 2: The Innovation Factory Stage

Barry Cupples, Group CEO at Talon, shares his perspective on why ‘ad-blindness’ is one of the biggest challenges for brands. How technology and data are the driving force behind the renaissance in OOH — becoming truly omnichannel and propelling itself out of the ‘guess economy’ and into the ‘evidence economy.’

Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week

Barry Cupples Global CEO, Talon

Louise DiIulio

Barry Cupples

12:15 ^PM

How Brands Use Music to Engage Younger Audiences on TikTok

Amazon Ads Virtual Studio

Rahmon Agbaje, co-founder of Loud Parade, the award-winning Gen Z-focused music creative agency with over 8 billion views on TikTok, explains how music is the perfect component to take brand campaigns to the next level and build trust and authenticity with Gen Z audiences and beyond.

He highlights his successful campaigns with Nike, JD Sports and Fenty and how music helped in these brand campaigns with their uniqueness to help them cut through the noise on socials. Rahmon will also cover the popular topic of Artificial Intelligence and how Loud Parade applies this to music in their brand campaigns in order to test the emotional resonance of sounds used within their advertising campaigns.

Rahmon Agbaje Co-Founder, Loud Parade

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Rahmon Agbaje

12:30 ^PM

What’s Now, What’s Next: A Fireside Chat With David Jones on Generative AI, the Metaverse, WEB3, and Sustainability

Stage 1: Great Minds Stage

Join BBC News presenter Sally Bundock and David Jones, founder & CEO of The Brandtech Group, for a fast-paced conversation diving into the biggest issues and opportunities for brands and marketing today. They will explore the transformative power of generative AI, unpacking both its challenges and true potential, the latest status on the metaverse, Web3 and NFTs, and the increasing urgency around sustainability.

David Jones Founder & CEO, The Brandtech Group

Sally Bundock News Journalist, TV and Radio Presenter, and Speaker

David Jones

Sally Bundock

12:30 ^PM

Audience & Collaboration Key Challenges and Opportunities Facing the European Streaming Market

Stage 2: The Innovation Factory Stage

The European streaming marketing is gaining steam as industry giants look to expand their global audiences. In this Q&A session, Keith Bedford, General Manager, EMEA at Wurl, will provide insight into the top challenges and opportunities facing the European streaming market today, from addressing content discovery to the impact of FAST and performance-based marketing for streamers and publishers.

Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week

Keith Bedford General Manager, EMEA, Wurl

Keith Bedford

12:30 ^PM

Rebroadcast: From Screen to Page: How Marvel is Redefining Viewer Engagement with QR Codes

Amazon Ads Virtual Studio

When Marvel Studios’ “Moon Knight'' debuted on Disney+, Marvel Entertainment worked with Marvel Studios to create an interactive experience for viewers that would help expand their knowledge of Marvel’s comic book history and characters. It led to QR Codes being strategically placed in the background of scenes that, when scanned, treated viewers to a weekly free digital comic featuring Moon Knight, thanks to the Marvel Unlimited digital comics subscription service.

Jessica Malloy VP of Marketing, Digital Media , Marvel Entertainment

Toby Gabriner CEO, Bitly

Jessica Malloy

Toby Gabriner

12:45 ^PM

Trends & Insight Advertising in an Uncertain Economy: An Expert's Top Tips

Stage 3: The Tech Lab Stage

Every marketer is having conversations about inflation, the economy and what their customers can afford to pay. They aren't easy conversations, but they are crucial to success.

Marketing should be at that table. We should be part of the solution and work out the plans and strategies to see us through. The Institute of Practitioners in Advertising bring you the experts that will help you with these tough conversations.

Grace Kite Economist and Founder, Magic Numbers

Sarah Stallwood COO and Economist, Magic Numbers

Ross Farquhar Marketing Director, Little Moons

Grace Kite

Sarah Stallwood

12:45 ^PM

Brands & Marketers The Agony and Ecstasy of Brand Building

Stage 5: The Boardroom Stage

The journey from trading to branding: how Tyrrells kicked the promotions habit to upend the posh crisp market.

Charlotte Walters Planning Director, St Luke’s

Dan Winslet Global Tyrrells Controller, KP Snacks

Charlotte Walters

Dan Winslet

1:00 ^PM

Audience & Collaboration Culture-Led Innovation: A Story About Modern African Energy

Stage 2: The Innovation Factory Stage

In 2021, Heineken’s Global ZERO Alcohol Beverage team partnered with jump! Innovation to create a new type of energy malt brand for African consumers.

Join Lee Geraghty, Partner & Head of Market UK for jump! Innovation, and Claire McFerran, Senior Global Category and Innovation Manager for ZERO Beverages, Heineken, to discuss their culture-led approach to brand creation, which combines traditional consumer research with nuanced cultural insight and on-the-ground partnerships and creative collaborations.

Lee Geraghty Partner & Head of Market UK, jump! Innovation

Claire McFerran Senior Global Category and Innovation Manager on the ZERO Alcohol Beverage Team, Heineken

Lee Geraghty

Claire McFerran

1:00 ^PM

AWExplains: Purpose-Driven Content

Amazon Ads Virtual Studio

Brian Newman, Founder of Sub-Genre, explores the latest in purpose-driven content.

Brian Newman Founder , Sub-Genre

Brian Newman

1:10 ^PM

Playing By Their Own Rules

Stage 1: Great Minds Stage

Formidable music star Jess Glynne talks passion, creativity and careers with the groundbreaking Lioness Alex Scott. Jess is one of the most successful artists of her generations with the most Number 1 singles of any British artist in the UK, with 1.2 billion streams, over 3 million followers across socials, 2 x platinum UK albums, 7 Number 1 singles and 11 platinum UK singles.

Jess and Alex will focus on the need for a strong creative vision, focus, passion and determination in the development of their successful industry leading careers.

Alex Scott TV Broadcaster

Jess Glynne Singer & Songwriter

Alex Scott

Jess Glynne

1:15 ^PM

Rebroadcast: The Secret to Growth Revealed by 2023's World-Leading CMO

Amazon Ads Virtual Studio

Last week, Diageo CMO Cristina Diezhandino, World Federation of Advertisers 2023 CMO of the year, revealed the company's secret pathway to growth. As a spoiler alert for this session, this includes putting creativity, purpose and inclusion at the heart of the company inside and out. Come and discover Diageo's key to success through uncertain times. Interviewed by Ali Hanan, CEO and Founder of Creative Equals, the duo will also talk about the power of partnership, focusing on 'who makes the work, shapes the work.

Ali Hanan Founder, Creative Equals

Cristina Diezhandino Chief Marketing Officer, Diageo

Ali Hanan

Cristina Diezhandino

1:30 ^PM

Trends & Insight How Marketers Can Drive Growth and Profitability Through Relevance

Stage 3: The Tech Lab Stage

Nowadays, advertisers are increasingly looking for alternatives to traditional search and social advertising because of cost, reliance, and, more recently, tracking and attribution. Many premium brands work with Rokt to deliver against commercial objectives without compromising on customer experience and privacy.

Courtney Hopkings VP of Strategic Partnerships, EMEA, Rokt

Courtney Hopkings

1:45 ^PM

Audience & Collaboration Shaping the Future of Desirability Through Luxury and Fashion

Stage 2: The Innovation Factory Stage

Marketing has always been a force for change, from pushing the boundaries of popular culture, to defining desirability and inspiring people to drive societal change. Increasingly brands and marketing departments have been battling greenwashing accusations, financial scrutiny and even talent churn as young marketers start questioning their ability to deliver on purpose.

A recent report from MANO finds that most of the Global Luxury brands -usually experts of storytelling- still under-communicate or inadequately communicate their sustainability efforts. This is a massive waste of opportunity as brands are failing to create a new sustainable desirability.

The big question is, what is holding Brands back and how can they shift marketing towards this opportunity?

Join Jakob Stigler CEO of Mano and CMO of the vegan Sneaker Brand LØCI Phillippe Homsy and Nick Marshall Sr. Partner in Made Thought as they explore the findings of the study and share their perspective on the way forward for Global Brands within Luxury and Fashion.

Jakob Stigler Marketing Orchstration Pioneer / CEO & Co-founder , MANO

Nick Marshall Senior Partner, Made Thought

Philippe Homsy CMO, Co -Founder , LØCI Sneakers

Jakob Stigler

Nick Marshall

1:45 ^PM

Interview with Samba TV CEO, Ashwin Navin

Stage 3: The Tech Lab Stage

Samba TV's CEO sits down with Advertising Week to discuss the latest developments in how TV viewership data is helping advertisers reach elusive audiences at scale in an increasingly complex ecosystem, as well as how Samba TV is collaborating with the industry to unlock new ways for advertisers to achieve better outcomes and ROI.

Ashwin Navin Co-Founder & CEO, Samba TV

Matt Scheckner Founder and Chairman, Advertising Week

Ashwin Navin

Matt Scheckner

1:45 ^PM

AWExplains: Gaming & Esports

Amazon Ads Virtual Studio

Alexander Lee, Gaming and Esports reporter for Digiday, joins us online on the Amazon Ads broadcast to demystify the world of gaming and esports for marketers who are keen to break into the space but wondering what they should really know.

Alexander Lee Gaming and Esports Reporter, Digiday

Alexander Lee

1:50 ^PM

Closing the Gap, Featuring Tan France and Konnie Huq

Stage 1: Great Minds Stage

UTA client Tan France (entrepreneur, fashion designer and presenter of Queer Eye and Next in Fashion) and Konnie Huq (presenter, author and screenwriter) discuss the need for better South Asian and gender representation in media and the power of entertainment to change perceptions.

Konnie Huq Presenter, Author and Actor

Tan France Star of Netflix’s Emmy-Winning Series Queer Eye, Bestselling Author, Podcaster, Fashion Designer & Entrepreneur

Konnie Huq

Tan France

2:00 ^PM

Why an Ownership Mindset is Key to Tackling the Climate Crisis, and Why It’s Not Optional

Amazon Ads Virtual Studio

Anna Abdelnoor, CEO & Founder of events industry sustainability body isla, discusses how to build the language of ownership into our sustainability policies and practice. Passive has never worked for the planet, so we need to think actively and be actionable in everything we do or say.

Anna Abdelnoor isla, CEO and Founder

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Anna Abdelnoor

2:15 ^PM

The New Exec Mindset

Stage 3: The Tech Lab Stage

In an ever-changing world, what is going on inside the heads of Business Decision Makers?

BBC Studios wanted to know what challenges they are facing, what is their mindset, and how should this translates into your advertising and branded content.

Yalda Hakim Anchor & Correspondent, BBC News

Jigna Chauhan Global Research Manager, BBC Studios

Cassian Harrison SVP, Content Creation & Acquisition, BBC Studios

Yalda Hakim

Jigna Chauhan

2:15 ^PM

Understanding the Power of Today’s Digital Communities to Engage Hard to Reach Audiences

Amazon Ads Virtual Studio

AMAKA Studio’s Amanda Ogeah discusses being a special-interest creator platform for a highly untapped growth audience with purchase power and how advertisers use AMAKA’s top-down editorial and bottom-up creator-driven content approach to authentically reach and engage its digital community across the African Diaspora to increase brand sentiment.

Amanda Ogeah Brand Partnerships Consultant, AMAKA Studio

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Amanda Ogeah

2:30 ^PM

Seen in a Scene on a Screen: How to Get Your Brand on the Streamers

Stage 1: Great Minds Stage

A step-by-step guide on how to get your brand in the latest culture-defining streaming hit show using a combination of product placement, co-marketing and branded entertainment. UTA is one of the pioneers in this space and reveals its latest research with a report from its intelligence division IQ.

Carlotta Rossi Spencer Head of Branded Content Business Development, Banijay

Sam Glynne European Lead, UTA Entertainment and Culture Marketing Division, UTA

Jason Hughes Head of Creative Solutions & Branded Content, Sky Media

Carlotta Rossi Spencer

Sam Glynne

2:30 ^PM

Sponsorship: The Original Influencer

Stage 2: The Innovation Factory Stage

Sponsorship is the original influencer, an underleveraged opportunity for brands to play in culture and build stronger relationships. Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, will share his secrets of success about the world’s longest and most successful sports partnership with England Rugby, how The O2 was transformed into the world’s number one entertainment venue and into The O3 for Drake, and how an employee from O2’s Watford store is becoming a world-class boxer.

Gareth Griffiths Director, Partnerships & Sponsorship, Virgin Media O2

Alex Dalman Head of Social and Innovation, VCCP

Gareth Griffiths

Alex Dalman

2:30 ^PM

How Talking Shit Created a Whole New Category

Stage 4: The Creative Showcase Stage

Most brands' strategies and advertising are good enough. Technology and talent have raised the floor so that truly bad examples are becoming rare. But it’s also lowered the ceiling. Our media is full of a bloated middle ground of safe and homogenous brands.

This is how creative strategy helped a young brand breakthrough ‘good enough’ by being gutsy with its business model, branding and communications. And how our creative strategy helped overdeliver its goals, commercial success and mission to improve the nation’s health.

Alana MacFarlane Founder, Presenter, The Gut Stuff

Lisa MacFarlane Founder, Presenter, The Gut Stuff

Peter Bardell Co-founder, Revolt

Alana MacFarlane

Lisa MacFarlane

2:30 ^PM

Rebroadcast: Sustaining Yourself While Sustaining Others: How One of the UK’s Most Successful Leaders, Ash Amirahmadi OBE, Managing Director of Arla Foods UK, Manages Both

Amazon Ads Virtual Studio

The CEO interview. With Ash Amirahmadi OBE, Managing Director of Arla Foods UK, and Helen Gorman, Managing Partner of Let’s Reset.

Ash Amirahmadi Managing Director, Arla Foods UK

Helen Gorman Managing Partner, Let's Reset

Ash Amirahmadi

Helen Gorman

3:00 ^PM

WTF Are People Thinking, Feeling and Buying in the “Bad Vibes” Economy?

Stage 3: The Tech Lab Stage

In a slowing economy, uncertainty makes it hard for brands to navigate. Recession or not, will it feel like one? Here’s what consumers are thinking, doing and secretly spending on. We’ve got the data on what people want from brands right now and how brands can keep B2C relationships strong.

Chase Buckle VP, Trends, GWI

Chase Buckle

3:00 ^PM

You’re Not Alone

Amazon Ads Virtual Studio

Join Robert Prevezer as he discusses the existential mental health crisis affecting young people today. And what we can do about it.

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Robert Prevezer Founder, The Communications Agency,

Robert Prevezer

3:15 ^PM

Audience & Collaboration Heardlines are the New Headlines

Stage 2: The Innovation Factory Stage

Audio formats have revolutionised the way audiences consume current affairs content. This creates opportunities for brands to run in an environment that’s trusted, brand safe and commands high levels of attention. Join audio, news and brand marketing experts as they discuss the role news audio is playing in changing consumer behaviour and the opportunities for brands to reach these growing and highly engaged audiences.

James O'Brien Presenter and Author , LBC

Katie Bowden Director of Commercial Audio, Global

Vicky Etchells Head of Factual Podcasts, Global

Victoria Handley Brand Communications Lead, Lloyds Bank

Tim John Managing Editor, LBC News, Global

James O'Brien

Katie Bowden

3:15 ^PM

The Power of Responsible Journalism: A Healthy Digital Advertising Ecosystem

Stage 4: The Creative Showcase Stage

Responsible journalism and quality content are crucial for successful digital advertising. With an overload of information, accurate and credible journalism helps build trust between the media and its audiences, which is essential for any advertising campaign to succeed.

Advertisers favour high-quality content, as it ensures their messages reach the right audience. This panel features leading media experts sharing best practices that safeguard responsible journalism and maintain a healthy digital advertising ecosystem.

Emma Newman CRO EMEA, PubMatic

Alex Thomas Director, Brand Safety & Responsible Investment, GroupM EMEA, GroupM

Veena McCoole VP of Marketing & Communications, NewsGuard

Nick Flood Global Ad Product & Revenue Operations Director, Future

Emma Newman

Alex Thomas

3:15 ^PM

Getting Train Travel Back on Track in the New World of Flexible Working

Amazon Ads Virtual Studio

With commuters deciding to stay working at home post-Covid, South Western Railway faced a business critical situation. Dan Hulse, Chief Strategy Officer at St Luke’s, discusses the innovations the SWR marketing team and agency brought to communications to help restore the business.

Dan Hulse Chief Strategy Officer, St Luke's

Dan Hulse

3:30 ^PM

Who Do You Really Think You Are? An Ancestry Reveal with Bradley Walsh & Sue Perkins

Stage 1: Great Minds Stage

Live Ancestry DNA reveal with national treasures Sue Perkins and Bradley Walsh.

Actress, broadcaster, comedian, presenter and writer Sue Perkins and actor, comedian, singer, television presenter and former professional footballer Bradley Walsh explore their family history and genetic traits they have that may have propelled them to success. UTA client Ancestry have taken their DNA samples and will be hosting a live reveal on stage, leading to a lively and witty discussion between these British legends.

Bradley Walsh Actor

Sue Perkins Presenter, Writer, Actor, Director and Comedian

Brad Argent Senior Director, International Programming, Ancestry

Bradley Walsh

Sue Perkins

3:30 ^PM

Streamed to the Studio: Who Do You Really Think You Are?

Amazon Ads Virtual Studio

Live Ancestry DNA reveal with national treasures Sue Perkins and Bradley Walsh.

Actress, broadcaster, comedian, presenter and writer Sue Perkins and actor, comedian, singer, television presenter and former professional footballer Bradley Walsh explore their family history and genetic traits they have that may have propelled them to success.

UTA client Ancestry have taken their DNA samples and will be hosting a live reveal on stage, leading to a lively and witty discussion between these British legends.

Bradley Walsh Actor

Sue Perkins Presenter, Writer, Actor, Director and Comedian

Brad Argent Senior Director, International Programming, Ancestry

3:45 ^PM

Attention, Attention… Driving Success within Live-Streaming Environments

Stage 3: The Tech Lab Stage

The attention narrative is gaining momentum, but what does it really mean for advertisers? Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?

Join this session for insights from Dentsu and Lumen’s recent attention economy study, how attention is supercharged in live environments and a discussion on how brands can incorporate attention data into their planning and buying decisions for livestreaming audiences.

Jonathan Kelly Head of Agency Development, EMEA, Twitch Ads

Erik Bogsnes Lead Attention Consultant, Lumen Research

Katie Hartley Managing Director, Products and Innovation, Dentsu

Jonathan Kelly

Erik Bogsnes

4:15 ^PM

Advancing Mental Wellness

Amazon Ads Virtual Studio

Hear from NABS’ CEO, Sue Todd, on the impact NABS is making to advance the industry's mental wellness at a critical time for the industry’s talent — and hear how you can impact NABS’ future vision with the launch of their first-ever community consultation.

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

Sue Todd CEO, NABS

Sue Todd

4:30 ^PM

Advertising Week Europe Wrap Up Day #2

Amazon Ads Virtual Studio

Amazon Ads Studio host Riyadh Khalaf finishes the studio broadcast on Day 2 of Advertising Week Europe with his highlights of the day and what to expect tomorrow.

Riyadh Khalaf Amazon Ads Studio Host, TV Presenter and Content Creator

4:30 ^PM

AWConnects, Presented by WunderKind

Delegates Lounge, Picturehouse Central

Join us for our Wednesday Happy Hour to wind down after a busy day – and enjoy unmissable entertainment in the form of drag bingo, hosted by East London drag performer and institution Barbs. Get involved for songs, surprises and some great prizes!

Delegates, Super Delegates, Speakers & By Invitation

Data & Decisions

Culture & Representation

Creative Concepts

Brands & Marketers

AdTech & Automation

Audience & Collaboration

Content & Social Commerce

Ecommerce Innovation & Tech

Founders & Leadership

Future Leaders

Ideas & Innovation

Retail & Transformation

Storytelling & Entertainment

Trends & Insight

TV & Media

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