In this session...
In this Retail Media focused session, we’ll showcase examples of how the insight provided by Tesco Media and Insight Platform can help brands understand the UK’s shopping habits and we’ll outline examples of how more and more advertisers are taking advantage of the sophisticated targeting options provided by Tesco Media and Insight Platform to sharpen not just their shopper activations but more and more of their brand media too.
What You'll Learn from This Session...
- Our scale, data and closed loop measurement means advertisers can now measure what’s really driving sales for their brands and give them greater confidence in the effectiveness of their marketing.
- Tesco Media and Insight Platform can help you Know What Britain buys by providing a unique and valuable perspective on the nation’s shopping habits.
- More and more brands are using the insight and sophisticated data that Tesco Media and Insight Platform provides to sharpen brand media spend thanks to a range of innovative partnerships between Tesco Media & Insight Platform and some of the UK’s lead med
