In this session...
What worked for brands to garner attention does not always work for consumers today. Brands are required to shift to a model based on depth and breadth, human connection and storytelling, which is where community planning and engagement comes in.
In this session, join Whalar and a panel of creators for practical strategies on how to understand and build relationships with communities to drive business growth. We’ll take a deep dive into some of the most dynamic and thriving communities you never knew existed.
*All efforts will be made to cater to dietary requirements; however, so close to the event, we won't be able to guarantee it.
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From foraging to glass-blowing to ice enthusiasts — we’ll explore how these communities work and how brands can enter, credibly.
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What You'll Learn from This Session...
- 66% of people use online communities to make purchase decisions. Communities is where the action is.
- 73% of people trust reviews from a person that seems just like them. Speak your customers' language in partnership with communities and creators.
- Communities provide a sense of belonging and trust. Show up as a credible partner who understands the community and ‘leave your shoes at the door.’
