In this session...
Responsible journalism and quality content are crucial for successful digital advertising. With an overload of information, accurate and credible journalism helps build trust between the media and its audiences, which is essential for any advertising campaign to succeed.
Advertisers favour high-quality content, as it ensures their messages reach the right audience. This panel features leading media experts sharing best practices that safeguard responsible journalism and maintain a healthy digital advertising ecosystem.
What You'll Learn from This Session...
- The importance of accurate and credible journalism in building trust with audiences, which is crucial for the success of any advertising campaign.
- The value of high-quality content for advertisers in ensuring that their messages reach the right audience.
- Best practices for maintaining a healthy digital advertising ecosystem, including strategies for promoting responsible journalism and transparency in advertising practices.
