The Agony and Ecstasy of Brand Building > Events: Europe 2023

Wednesday, 17 May at 12:45 PM
Stage 5: The Boardroom Stage

Charlotte Walters

Dan Winslet

Brands & Marketers

The journey from trading to branding: how Tyrrells kicked the promotions habit to upend the posh crisp market.

Charlotte Walters Planning Director St Luke’s

Dan Winslet Global Tyrrells Controller KP Snacks

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