In this session...
In a slowing economy, uncertainty makes it hard for brands to navigate. Recession or not, will it feel like one? Here’s what consumers are thinking, doing and secretly spending on. We’ve got the data on what people want from brands right now and how brands can keep B2C relationships strong.
What You'll Learn from This Session...
- Get the lowdown on consumer confidence and how it’s changed.
- How are consumers’ personal goals shifting during these times?
- Buys and cutbacks: find out what purchases consumers are prioritizing.
- Know why people actually buy (hint: price isn't everything).
