Brands and agencies have the power and responsibility to help tackle racism. But consumers are savvy and instantly recognise superficial tokenism. Enter a new paradigm: ‘consumer equality’. This is a way brands can play their part in tackling societal inequality while delivering commercial success and brand growth. Business leaders must understand the new landscape. This 30-minute session will change everything. Sharing insights and proprietary data from the most comprehensive study into ethnicity and consumer experience in the UK, understanding 'consumer equality' will not only engage and unlock swathes of new consumers and spending, but meaningfully tackle social inequality.