In this session...
In an ever-changing world, what is going on inside the heads of Business Decision Makers?
BBC Studios wanted to know what challenges they are facing, what is their mindset, and how should this translates into your advertising and branded content.
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Initially using innovative AI techniques to establish the trends of the modern exec, we went on to carry out interviews with C-suites and conducted a global online survey with 800 Business Decision Makers from 10 countries. The results are in!
In this session, we’ll present five emerging traits that characterise this group, representing a blend of leading-edge thinking and ancient ideas. From the impact of President Zelensky through to Zen philosophy.
We’ll then go on to explain what tone of voice and values you should reflect in your B2B or B2C brand communications in order to reach this highly affluent, global audience.
Plus, we'll discuss how this research is inspiring the business content we make on BBC.com.
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What You'll Learn from This Session...
- Hear how the leadership style of the modern Exec is moving from "I" to "We."
- Discover the latest traits relevant to these people — a mix of new and old ideas.
- Learn what this research means for your brand.
- Find out how this insight is inspiring content we are making on the BBC.
