From differentiating in a sea of sameness to fuelling bottom-line business impact, brands have had to weigh the opportunities and risks of business transformation in the last year — amplified by the acceleration of new user behaviours and an increasingly difficult economy. Truly transformative growth is unlocked by cooperation between the brand's data, innovation and marketing departments.

Join Diageo, McLaren Racing and Media.Monks to hear their challenges, opportunities and strategies for the year ahead. View More

From differentiating in a sea of sameness to fuelling bottom-line business impact, brands have had to weigh the opportunities and risks of business transformation in the last year — amplified by the acceleration of new user behaviours and an increasingly difficult economy. Truly transformative growth is unlocked by cooperation between the brand's data, innovation and marketing departments.

In this panel, leadership at world-leading brands will meet to share their challenges, opportunities and strategies for the year ahead. The discussion will offer a view into how businesses are adapting to overcome today’s key business needs and the role that partnerships across the boardroom play in ensuring overall success. View Less