Lindsey Eckhouse

Lindsey Eckhouse, Director of Licensing, ecommerce and esports at McLaren Racing, is
a strategic marketing leader with experience across brand, property, agency and
media. Before joining McLaren Racing, Lindsey was the Commercial Director for G2
Esports, where she led strategic partnerships, sponsorship, licensing, and media for
the business. Prior to this, Lindsey spent seven years leading international commercial
partnerships for the National Football League both working out of the US and the UK
focused on fan and commercial growth in international territories. Prior to her NFL
success, she spent three years with IMG Sports and Entertainment (now 160/90),
developing brand strategies and managing key client accounts where she drove their
marketing and entertainment partnerships. Lindsey began her career in management
consulting and holds both an MBA and an MSA from Ohio University.